Catalog & Content Marketing Generalist

Lane Automotive Inc.; Watervliet Township (MI); Remote; USD 48,000 - 64,000; Full time

Job summary

Lane Automotive is seeking a Marketing Generalist (Catalog Compiler) to support content creation, social media management, email marketing, and catalog production across Lane Automotive brands. The role involves developing product descriptions, charts, and coordinating with teams to deliver high-quality materials.

You will ensure accurate product content, pricing, imagery, and catalog assets while improving workflows.

Qualifications

• High school diploma or GED required; associate degree preferred.
• 2–5 years of related experience in marketing/content roles.
• Working knowledge of Adobe InDesign and Adobe Creative Suite.
• Experience with product catalogs, descriptions, and data management.
• Familiarity with SEO tools and CMS is a plus.

Responsibilities

• Assist with planning and executing Lane Automotive initiatives.
• Develop product descriptions and charts/tables for catalogs and sales materials.
• Ensure catalog content, pricing, imagery are accurate and up to date.
• Improve catalog production workflows and efficiency.
• Coordinate media assets (photography/video/copy) with internal and external teams.

Skills

Attention to detail

Project management

Written communication

Organization

Independent work

Cross-functional collaboration

Education

High school diploma/GED

Associate degree in Communications/Technical Writing or related field

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Creative Suite

SEO management software

Content management systems

Microsoft Office (Excel/Word)

Job description

Lane Automotive is seeking a Marketing Generalist (Catalog Compiler) to support content creation, social media management, email marketing, and catalog production across Lane Automotive brands. The role involves developing product descriptions, charts, and coordinating with teams to deliver high-quality materials.

You will ensure accurate product content, pricing, imagery, and catalog assets while improving workflows.