Casino Partnerships Manager- Miami or Remote

Norwegian Cruise Line Holdings Ltd.; Heber (UT); Remote; USD 120,000 - 180,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a Casino Partnerships Manager to acquire, develop, and grow relationships with land-based casinos and loyalty programs.

The role spans from initial outreach to program launch and ongoing growth across NCLH brands, with remote or HQ options and strategic input into marketing, loyalty, and analytics. The position requires a strong casino industry network, disciplined account planning, and the ability to coordinate across finance, legal, and

Qualifications

• 7+ years of progressive experience in casino marketing, player development, or related commercial roles.
• Proven success acquiring new accounts and growing partnerships toward measurable revenue goals.
• Established relationships with property marketing leaders and executive decision makers.
• Experience developing financial proposals, evaluating partnership economics, forecasting revenue, and using performance data to guide actions.
• Strong understanding of casino reinvestment, player segmentation, offer design, loyalty economics, and ROI considerations.
• Ability to negotiate commercial terms and coordinate execution across a matrixed organization.
• Strong presentation, communication, organization, and CRM skills.
• Cruise, travel, hospitality, or multi-brand loyalty partnership experience preferred.
• Experience with Salesforce is preferred.

Responsibilities

• Own the commercial performance of assigned casino partners from initial outreach through launch and growth.
• Build and execute a territory development plan prioritizing operators by player quality and revenue potential.
• Develop relationships with property presidents, GM, CMO, and loyalty leaders.
• Identify and advance new partnership opportunities via discovery, visits, events, referrals, and outreach.
• Create partner-specific business cases and proposals outlining targets, commercial models, and required resources.
• Support negotiation of terms and coordinate approvals with leadership and internal teams.
• Maintain an accurate pipeline, plans, and forecasts in CRM.
• Serve as the primary commercial relationship owner for partners and establish regular cadence with leadership.
• Assess partner segments, reinvestment, loyalty economics, and offer architecture to find incremental value.
• Design partnership marketing programs and loyalty campaigns aligned with reinvestment goals.
• Translate performance into actionable recommendations to improve guest conversion and revenue.
• Lead business reviews and secure commitments for growth cycles.
• Provide partner-facing training and sales materials so frontline teams can represent offers.
• Deliver annual goals for new partners, guest acquisition, onboard revenue, partner-sourced revenue, and profitability.
• Monitor metrics like acquisition cost, offer redemption, bookings, sailing conversions, and ROI.
• Develop forecasts and actions to close performance gaps or scale high-performers.
• Use test-and-learn to improve offer design and timing.
• Coordinate with operations, marketing, analytics, loyalty, reservations, and legal to launch programs.
• Own launch plans, calendars, and handoffs for accounts.
• Represent NCLH at properties, industry events, and sailings.
• Track competitor partnerships and market developments, share intelligence to inform priorities and product development.
• Ensure programs comply with terms, brand standards, data requirements, and responsible gaming policies.

Skills

Casino marketing

Partnerships

Negotiation

Forecasting

Presentation skills

Relationship building

Strategy development

Education

Bachelor's Degree

Tools

Salesforce

Job description

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best.

The Casino Partnerships Manager reports to the Senior Director Casino Business Development and is responsible for acquiring, developing, and growing partnerships with land-based casinos, casino management companies, and casino loyalty programs. The role builds a qualified pipeline within an assigned territory and converts relationships into profitable sources of casino guest acquisition for Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

This position can be based either out of our HQ in Miami, FL or Remote.

The manager serves as a consultative partner to property marketing leaders and executive decision makers.

The role applies a strong understanding of casino reinvestment, player economics, segmentation, loyalty strategy, and promotional planning to help each partner increase member engagement and incremental revenue resulting in a strong pipeline of casino cruise patrons to the NCLH brands.

Success requires a strong casino industry network, disciplined account planning, sound financial judgment, and the ability to coordinate marketing, loyalty, analytics, reservations, legal, and casino operations teams.

• The role owns the commercial performance of assigned prospects and partners from initial outreach through launch and ongoing growth.
• Build and execute a territory development plan that prioritizes casino operators and properties by player quality, loyalty-program strength, strategic fit, revenue potential, and probability of conversion.
• Develop relationships with property presidents, general managers, chief marketing officers, casino marketing leaders, player development executives, and loyalty decision makers.
• Originate, qualify, and advance new partnership opportunities through consultative discovery, property visits, industry events, referrals, and direct outreach.
• Develop partner-specific business cases and proposals that define the target player, commercial model, marketing commitment, operating requirements, and expected return for both organizations.
• Support the negotiation of partnership terms and coordinate approvals with leadership, finance, legal, and other internal stakeholders.
• Maintain an accurate pipeline, account plans, activity records, forecasts, and next steps in the designated customer relationship management system.

Partner Growth and Consulting

• Serve as the primary commercial relationship owner for assigned casino partners and establish a regular cadence with property marketing and executive leadership.
• Assess each partner's customer segments, reinvestment strategy, offer architecture, trip frequency, loyalty economics, host model, and promotional calendar to identify opportunities for incremental value for each partner.
• Design partnership marketing programs, cruise certificate offers, loyalty campaigns, VIP groups, events, and reciprocal benefit concepts that align the partner's reinvestment objectives with the NCLH brand portfolio.
• Translate performance results into practical recommendations that improve guest conversion, player quality, repeat participation, partner loyalty, and profitable revenue.
• Lead business reviews that clearly explain results, identify incremental opportunities or corrective actions, and secure partner commitments for the next growth cycle.
• Provide partner-facing training, program guidance, and sales materials so casino marketing and host teams can represent each offer accurately and confidently.

Commercial Performance

• Deliver annual goals for new contracted partners, qualified guest acquisition, onboard casino revenue, partner-sourced revenue, and partnership profitability.
• Monitor acquisition cost, reinvestment, offer redemption, booking conversion, sailing conversion, player value, retention, revenue, and return on investment by partner and campaign.
• Develop partner forecasts and identify the actions required to close performance gaps or expand high-performing programs.
• Use test-and-learn plans to improve offer design, audience selection, communication timing, event strategy, and partner marketing productivity.
• Coordinate with Casino Operations, Casino Marketing, Analytics, Loyalty, Reservations, Legal, and shipboard teams to launch and operate partner programs.
• Own launch plans, promotional calendars, partner communications, event requirements, and internal handoffs for assigned accounts.
• Represent NCLH at casino properties, industry conferences, partner events, and selected sailings.

Market Intelligence and Governance

• Track competitor partnerships, casino market developments, loyalty trends, reinvestment practices, and emerging acquisition channels within the assigned territory.
• Share market intelligence and prospective partner feedback with the Senior Director to inform territory priorities, partnership models, and product development.
• Ensure partner programs comply with approved commercial terms, brand standards, guest data requirements, responsible gaming practices, and applicable policies.

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Business Administration, Hospitality Management, Finance, Marketing, or a related field. Bachelor's degree or commensurate professional experience required.

Qualifications

• Seven or more years of progressive experience in casino marketing, player development, casino business development, strategic partnerships, loyalty marketing, or a related commercial role.
• Demonstrated success acquiring new accounts and growing complex casino or hospitality partnerships against measurable revenue goals.
• Established relationships with property marketing leaders and executive decision makers in the assigned casino region.
• Experience developing financial proposals, evaluating partnership economics, forecasting revenue, and using performance data to recommend action.
• Strong understanding of casino reinvestment strategies, player segmentation, offer design, loyalty economics, customer acquisition, retention, and property-level casino marketing operations.
• Ability to negotiate commercial terms, influence senior stakeholders, and coordinate execution across a matrixed organization.
• Strong presentation, communication, organization, and customer relationship management skills.
• Cruise, travel, hospitality, or multi-brand loyalty partnership experience preferred.
• Experience with Salesforce is preferred.

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

Brand Overview

• Norwegian Cruise Line
• Oceania Cruises
• Regent Seven Seas Cruises New Releases

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.