Casino Marketing Specialist

Think Advertising Jobs; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. (NCLH) is seeking a Marketing Specialist to support casino marketing and business development initiatives.

The role involves building campaigns, coordinating partnerships, events, and promotions across Salesforce CRM and Marketing Cloud, with close collaboration across internal teams, partners, vendors, and shipboard teams. You will manage campaign setups, audience requirements, asset coordination, and reporting, while ensuring campaigns are executed

Qualifications

• Bachelor's degree in Marketing, Business or Hospitality.
• 2-5 years of experience in marketing, hospitality, casino operations, business operations, or campaign execution.
• Strong knowledge of Salesforce CRM and Salesforce Marketing Cloud, with campaign builds, segmentation, and reporting.

Responsibilities

• Build and execute partner marketing campaigns in Salesforce CRM/Marketing Cloud, including audience/list coordination and reporting.
• Support partnership campaigns by managing systems, processes, and booking workflows for agents and guests.
• Coordinate campaign communications, email deployments, messaging, timelines, and internal updates.
• Assist with casino marketing campaigns, including asset coordination and approvals.
• Plan and execute marketing events, including pre-event logistics and onboard execution.
• Maintain guest and booking rules for partnership events and campaigns.
• Collaborate with BI to create/update booking and financial reporting.
• Handle travel arrangements for partnership events and maintain partner expense reports.

Skills

Campaign coordination

Salesforce CRM

Salesforce Marketing Cloud

Excel proficiency

Audience segmentation

Reporting

Education

Bachelor's degree in Marketing, Business or Hospitality

Tools

Freestyle Connect reservation system

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY

The Marketing Specialist supports casino marketing and business development initiatives by building, coordinating, and executing marketing campaigns, partnership programs, events, and promotional initiatives across Salesforce CRM, Salesforce Marketing Cloud, and other marketing channels. This role is responsible for campaign setup, audience and list requirements, CRM campaign builds, creative coordination, approvals, partner communications, booking process support, event planning and onboard execution, reporting, and cross-functional coordination. The Marketing Specialist works closely with internal teams, external partners, vendors, and shipboard teams to ensure campaigns and programs are effectively planned, executed, and measured while providing a seamless experience for partners, agents, and guests.

DUTIES & RESPONSIBILITIES

• Build and execute partner marketing campaigns in Salesforce CRM and Salesforce Marketing Cloud, including campaign setup, audience/list coordination, segmentation, creative routing, approvals, launch timing, and follow-up tracking.
• Support the execution of partnership campaigns by managing the systems, processes, and documentation needed to create an executable booking process for agents, partners, and guests, while helping ensure onboard deliverables are fulfilled.
• Implement and maintain partnership processes, procedures, calendars, and requirements related to campaign, promotion, and program execution.
• Coordinate partner campaign communications, including Salesforce Marketing Cloud email deployment details, offer messaging, campaign timelines, partner requirements, and internal status updates.
• Assist with casino marketing campaigns and initiatives, including coordinating creative assets, campaign timelines, approvals, and marketing communications.
• Support the planning and execution of marketing events, including pre-event coordination, vendor communication, marketing materials, travel logistics, and onboard execution.
• Ensure proper communication with the ships regarding partnership special events and groups onboard.
• Organize and maintain guest and booking rules for partnership events and campaigns.
• Work with the Business Intelligence team to create and/or update existing booking and financial reporting.
• Coordinate and book travel arrangements for partnership events
• Maintain partner expense reports in QuickBooks.
• Maintain good working relationships with Casino partners.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Marketing, Business or Hospitality

EXPERIENCE

• 2-5 years working in marketing, hospitality, casino operations, business operations, or campaign execution.

COMPETENCIES/SKILLS

• Acute attention to detail with the ability to identify errors, inefficiencies, and opportunities for improvement. Strong organizational skills with the ability to manage multiple campaign timelines, partner requirements, and operational details in a fast-paced environment. Foundational marketing campaign execution experience, including email campaign coordination, audience/list management, creative routing, approvals, and reporting support. Salesforce CRM and Salesforce Marketing Cloud experience required or strongly preferred, including familiarity with campaign builds, segmentation, list management, email deployments, and reporting. Working proficiency in Microsoft Excel required, including formatting, data cleanup, basic formulas, VLOOKUP/XLOOKUP, and pivot tables. Analytical skills to review campaign, booking, and financial reporting to identify trends and opportunities. Working knowledge of Freestyle Connect reservation system and/or a strong technology background preferred.

CERTIFICATIONS/LICENSES

• Marketing, Business or Hospitality degree.

ABOUT NCLH

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

LEARN MORE ABOUT OUR COMPANY

• At a Glance
• Brand Overview
• Norwegian Cruise Line
• Oceania Cruises
• Regent Seven Seas Cruises
• New Releases

EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.