Canvas UGC creator for an AI wellness app

Viral; United States; Remote; USD 23,000 - 68,000; Full time

Job summary

Viral is seeking US-based creators to authentically showcase the app in short, genuine videos. You will produce three original clips per paid week during a two‑week campaign, focusing on a quick, everyday wind‑down routine and mood check‑ins.

Videos must be vertical 9:16, under 30 seconds, with the app visible for at least 3 seconds, and include captions. End with a natural call to download from the App Store.

Responsibilities

• Create 3 original videos per creator per paid week for 2 paid weeks.
• Use vertical 9:16 video, under 30 seconds, with the app visible for at least 3 seconds.
• Include your own on‑camera introduction or commentary and readable captions.
• End with a natural invitation to find the app on the App Store.

Job description

The app combines an AI companion, mood insights, and guided sessions under five minutes to help users reflect and wind down during an ordinary day.

The app is a private space for people who feel quietly overwhelmed. It combines an AI companion, mood insights and guided sessions under five minutes. We’re looking for creators to show what using it actually looks like in an ordinary day.

Goal and audience

• Help US English-speaking viewers understand the app and decide whether to try it.
• Speak to people who want a short moment to reflect or wind down, not a long daily routine.
• Use a friendly, plain-language tone. Share only genuine experiences.

Video ideas

• “My brain is still busy after work”: show a real guided session as part of your wind-down routine.
• Show a mood check‑in and explain that the app helps users notice patterns over time. Do not fabricate a history or instant insight.
• Show the AI companion and describe what you can talk about, without promising therapy or medical advice.
• Show the sakura tree and how a blossom marks a day you return. Do not invent streaks or imply you completed sessions you did not.

What to show

• Make 3 original videos per creator per paid week for 2 paid weeks.
• Use vertical 9:16 video, under 30 seconds, with the app visible for at least 3 seconds.
• Include your own on‑camera introduction or commentary and readable captions.
• Use your own account on the supported platforms, TikTok and Instagram.
• End with a natural invitation to find the app on the App Store.

Accuracy and privacy

• Show only features you can access in the app. Confirm access before producing videos; do not imply paid features are free.
• Use a non-sensitive example or hide personal information. Never show private conversations, health records or identifiable third‑party data.
• Do not claim the app diagnoses, treats or cures a condition, replaces professional care or provides crisis support. Do not promise a mental‑health outcome.
• Disclose the commercial relationship in line with platform rules and applicable advertising requirements.

Payment and timing

• Compensation is performance‑only, using the campaign's displayed pay‑per‑view formula and milestone bonuses. There is no base pay, salary or retainer.
• The paid weeks run Monday–Sunday and begin the Monday after the first creator is hired. Approval opens applications; it does not guarantee a hire.
• Review and accept the exact campaign payment terms before participating.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the United States and make natural English-language videos. Review original on‑camera work and app demonstrations, preferably 3–10 recent videos where available. Verify account ownership and request audience‑location evidence for a US‑focused audience; residence alone is not evidence of audience location. Prioritize clear, respectful explanations suitable for people who feel overwhelmed and want a short daily routine. Do not require a minimum follower count, past earnings or a wellness portfolio; promising newcomers remain eligible. No repost compilations, AI‑generated personas or someone else’s account. Creators must demonstrate the actual app without fabricated outcomes, expose no personal health information and avoid treatment or crisis‑support claims. Missing portfolio or audience evidence needs clarification, not an automatic rejection. Every hiring or rejection decision remains with the owner in Applications.