Canadian Social Media & Content Specialist

Saylor; New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Saylor, a Los Angeles-based creative agency, seeks a true digital native with deep ties to Canada who lives on social media and tracks trends. The role primarily supports Canadian accounts, with contributions to U.S. accounts, blending markets and adapting trends across audiences.

You will work with the Social team to ideate, create content, write captions, assist with social listening, publishing, and community management, and grow with the evolving social landscape.

Qualifications

• 1–2 years of social campaigns experience with a major brand.
• Passion for creative and social marketing.
• Interest and passion for entertainment.
• Love for memes and online trends.
• Excellent organizational skills, attention to detail, and multitasking ability.
• A love and talent for smart/witty copy.
• Knowledge of social media best practices and current trends.
• Demonstrated analytical skills.
• Excellent oral, written, and interpersonal communication skills.
• Strong initiative and problem-solving abilities.
• Familiarity with publishing or social tools like Sprout Social.

Responsibilities

• Deep knowledge of Canadian culture, entertainment, and social media conversations, with a strong understanding of what resonates with Canadian audiences.
• Posts assets across social channels accurately and on time.
• Writes captions, memes, and general copy for brand assets, as well as creative pitches that capture client’s attention and win approvals.
• Participates in brainstorms and contributes creative ideas for client pitches on a daily basis, including tracking trends, priority talent and titles, and campaign schedules.
• Assists with scripting and creating social assets, pulling timecodes and sourcing images to create client-approved statics.
• Fosters community and engagement across platforms by executing on strategy, capturing tone-of-voice and utilizing engagement driving tactics.
• Supports accounts through weekly and monthly social reporting and performance analysis, identifying key trends, insights, and opportunities for future content and strategy.
• Collaborates with Sr. Social Media Manager, Social Media Manager, Content Creator and other Social Media Coordinators to ensure all efforts are aligned with brand strategy.
• Supports the Social teams by helping to execute strategies across multiple platforms and projects.
• Assists with building out content calendars for brands and campaigns.

Skills

Canadian culture knowledge

Social media strategy

Content copywriting

Attention to detail

Analytical skills

Interpersonal communication

Trend spotting

Sprout Social knowledge

Tools

Sprout Social

Job description

Saylor, a Los Angeles-based creative agency, seeks a true digital native with deep ties to Canada who lives on social media and tracks trends. The role primarily supports Canadian accounts, with contributions to U.S. accounts, blending markets and adapting trends across audiences.

You will work with the Social team to ideate, create content, write captions, assist with social listening, publishing, and community management, and grow with the evolving social landscape.