Campus Strategic Communications & Marketing Coordinator

Connecticut State Community College; Norwich (CT); On-site; USD 65,000 - 79,000; Full time

Benefits offered by this job

Generous leave policies

Retirement plan options

Health insurance choices

Tuition reimbursement

Job summary

CT State Community College in Norwich, CT, seeks a Strategic Communications & Marketing Coordinator to lead campuswide communications, align with branding, and support enrollment, workforce development, and campus partnerships.

The role blends planning, media relations, content creation, social media, executive messaging, and stakeholder engagement, coordinating with campus leadership and CT State Marketing to advance statewide objectives.

Qualifications

• Bachelor’s degree in an appropriately related field with two or more years of related experience.
• Experience in journalism, social media, public relations, and media relations.

Responsibilities

• Develop and implement strategic communications and marketing plans aligned with campus priorities.
• Create and manage integrated campaigns supporting enrollment growth and community engagement.
• Write, edit and produce press releases and promotional content; manage media relations.

Skills

Journalism

Social media

Public relations

Copywriting

Media relations

Presentation skills

Interpersonal skills

Diversity & inclusion

Event planning

Content development

Education

Bachelor's degree

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Teams

Job description

About CT State

Connecticut State Community College (CT State)was launched on July 1, 2023, through the consolidation of Connecticut’s 12 community colleges. With campuses and satellite locations statewide, CT State serves all 169 towns and neighboring states. As the largest community college in New England, CT State is committed to providing high-quality, affordable, and accessible education that supports students’ academic, career, and personal success.
For more information about CT State Community College and the campus please visit Home - CT State

Position Details

Posted:November 10, 2026
Level:Community College Professional 17, 12-month, tenure track position
Employment Type:Standard
Hours: Full-time, 35 hours per week
Anticipated Start Date:January 2027
Work Location:CT State Three Rivers (574 New London Turnpike, Norwich, CT 06360)
This position will also support the CT State Quinebaug Valley campus in Danielson, CT
Work Modality: On-site;Position is not remote
Closing Date:Open until filled, with priority consideration given to applicants who submit materials by Wednesday, December 9, 2026.

Position Summary

The Strategic Communications & Marketing Coordinator is a campus-based communications professional responsible fordeveloping, implementing, and evaluating integrated communications and marketing strategies that advance campuspriorities. Working collaboratively with campus leadership, Institutional Advancement, and CT State’s Marketing team, theCoordinator develops engagement strategies that strengthen CT State’s reputation, support enrollment and student success initiatives, promote workforce and community partnerships, and increase awareness of campus programs, services, andachievements.
The Coordinator serves as the campus communications lead and primary liaison to CT State’s Marketing team, ensuringalignment with institutional branding, messaging, campaigns, and strategic priorities. The position combines strategiccommunications planning, marketing, media relations, content development, social media, executive communications, andstakeholder engagement to support both campus and statewide objectives

Essential Duties and Responsibilities

Under the direction of the Campus President, Dean or other administrator the Campus Strategic Communications & Marketing Coordinatoraccountable for developing and executing strategic communications and marketing initiatives that advance institutional priorities, strengthen stakeholder engagement, enhance campus visibility, and support enrollment, retention, workforce development, fundraising, and community outreach goals through effective performance in these essential duties:
Key responsibilities include:

• Develop and implement strategic communications and marketing plans aligned with campus and collegepriorities.
• Create and manage integrated campaigns supporting enrollment growth, student success, workforcedevelopment initiatives, fundraising efforts, community engagement, and special events.
• Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, and identify opportunities to promote campus achievements and programs. When appropriate, refer media to the CTState Director of Media & Public Relations.
• Coordinate creation and updating of website content pertaining to the campus and implement updates through the CT State Web Services team
• Write, edit and produce documents such as reports, programs, invitations, fact sheets, flyers or other collateral t h a t support campus programs services and events
• Serve as the campus communications advisor to campus leadership for events, outreach, and campus-basedevents and initiatives.
• Develop written remarks for the Campus President or Institutional Advancement staff, as needed
• Research and advise campus leadership on opportunities to promote the campus
• Oversee campus social media accounts and create content and engagement strategy;
• Support the development of marketing materials, publications, reports, newsletters, digital communications,and promotional collateral.
• Coordinate photography, videography, storytelling, and content creation efforts that strengthen institutionalvisibility and brand awareness.
• Support campus events, community outreach activities, donor engagement efforts, and public-facing initiativesthat advance institutional goals.
• Coordinate with freelancers, contractors or other campus coordinators.

Additional responsibilities include:

• Attendance and participation at convocation and commencement ceremonies
• Service on assigned committees and task forces
• Attendance and participation at committee, staff, informational and professional meetings which may occur during evenings and weekends.

This posting outlines qualifications, experience, and skills but is not limited to the full specifications in the official job description.

Minimum Qualifications

Bachelor’s degree in an appropriately related field with two (2) or more years of related experience; or a
combination of education, experience and training which would lead to the competencies required for successful
performance of the position’s essential duties.

Required Knowledge, Skills, and Abilities:

• Professional practice of journalism, social media and public relations
• Copy writing
• Desktop Publishing
• Event Planning
• Photography
• Media Relations
• Presentation skills
• Existing media relationships, or proven ability to establish those relationships, though demonstratedprofessional practice of social media and public relations.
• Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities
• Excellent interpersonal, oral, and written communication skills
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Teams)

Preferred Qualifications

• Experience developing and implementing strategic communications and marketing plans to promote organizational programs, services, initiatives, and events to internal and external audiences.
• Experience creating and managing digital content, including website content, social media platforms, newsletters, email communications, and other digital marketing materials.
• Experience developing written communications and marketing materials, including press releases, feature stories, executive remarks, newsletters, publications, promotional materials, and other informational content.
• Experience coordinating media relations and public relations activities, including responding to media inquiries, preparing media materials, and establishing relationships with local media outlets.
• Experience planning and executing marketing campaigns, special events, and community outreach initiatives to increase organizational visibility, audience engagement, and awareness of programs and services.
• Experience using graphic design, desktop publishing, photography, or multimedia tools to develop visual content and promotional materials for print and digital distribution.
• Bilingual communication skills with the ability to engage diverse and multilingual audiences.

Salary and Benefits

• Salary $72,097approximate annual

CT State offers a comprehensive benefits package, including:

• Generous leave policies
• Multiple retirement plan options
• Comprehensive health insurance choices
• Supplemental benefits for retirement and family protection
• Tuition reimbursement (if applicable)

For more information, visit: Human Resources - Future Employees/Human Resources -Labor Contracts

Selection Process

After the closing date, applications will be reviewed by a selection committee. Candidates selected for further consideration will be those who best meet the minimum and preferred qualifications and who submitted all required materials by the deadline.

The selection process may include interviews and practical exercises (e.g., written, technical, or simulation exercises). Finalists will be recommended to the Hiring Manager for final selection.

Background Screening

Employment offers are contingent upon:

• Proof of eligibility to work under the Immigration Reform and Control Act (IRCA)
• Successful completion of a background check, including granting permission to contact current and previous employers for verification, reference checks, criminal history, and, when applicable, credit or driving history checks

CT State is committed to maintaining a safe campus community.

Equity Statement

Connecticut State Community College commits to bold and disruptive change by actively identifying, naming, and dismantling structural racism, systemic poverty, and other barriers; establishing equitable and anti-racist policies and practices; and empowering students, faculty, staff, and administrators to advance racial, social, and economic justice. Our core collective responsibility is to continuously assess practices and policies and transform the world we live in by eliminating inequities.

Continuing Notice of Nondiscrimination

CT State Community College does not discriminate on the basis of age, ancestry, color, national origin, gender identity or expression, genetic information, learning disability, marital status, intellectual disability, physical disability (including but not limited to blindness), present or past history of mental disability, prior criminal record, race, religious creed, sex (including pregnancy and sexual harassment), sexual orientation, retaliation for previously opposed discrimination or coercion, veteran status, victims of domestic violence, sexual assault, and/or traffickingor any other federal or state protected class in its employment, programs, and activities, unless theprovisionsofSection46a-80(b) or46a-81(b)of theConnecticutGeneral Statutes arecontrollingor there are bonafide occupational qualifications excluding personsin one oftheabove protectedgroups.

For information regarding the nondiscrimination, disability, and Title IX policies/procedures, contact [e-mail]

CSCC IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER.