Campaigns & Operations Marketing Associate

RFgen Software; Cameron Park (CA); On-site; USD 90,000 - 95,000; Full time

Job summary

RFgen Software is seeking an Assistant Marketing Manager, Campaigns & Operations in California to help execute integrated marketing campaigns, manage marketing operations, and support trade show programs. The role involves coordinating campaigns across channels, maintaining marketing systems, and delivering analytics to drive performance.

Ideal candidates have 3–5 years in B2B marketing, experience with Pardot/Salesforce, HubSpot, or Marketo, and strong project management skills.

Qualifications

• 3–5 years of experience in B2B marketing, campaign management, marketing operations, or demand generation.
• Experience with Salesforce Account Engagement (Pardot), Salesforce CRM, HubSpot, Marketo, or similar platforms.
• Experience managing projects using Asana or similar project management software.
• Strong understanding of campaign execution, CRM best practices, data integrity, marketing reporting, and campaign analytics.
• Experience supporting trade shows, webinars, or field marketing programs.

Responsibilities

• Support the setup, deployment, and measurement of integrated marketing campaigns across email, web, social, paid lead programs, and other digital channels.
• Build and manage campaigns within Salesforce Account Engagement, formerly Pardot, and Salesforce CRM.
• Assist with executing awareness, prospect, customer, nurture, and event campaigns.
• Coordinate campaign timelines, assets, approvals, audience lists, and deployment schedules.
• Conduct quality assurance testing to confirm links, forms, segmentation, tracking, and assets are accurate before launch.
• Monitor active campaigns and troubleshoot deployment, automation, audience selection, or performance issues.
• Manage multiple simultaneous campaigns with accuracy and deadlines.
• Maintain campaign documentation, project plans, and status updates for visibility across the marketing team.
• Support the planning and execution of trade shows, conferences, webinars, and customer events.
• Coordinate event profiles, exhibitor portals, project timelines, and event checklists.
• Coordinate shipment of booth materials and marketing collateral.
• Maintain event documentation and resources within SharePoint.
• Coordinate trade show kickoff communications and post-event lead management.

Skills

Salesforce Account Engagement (Pardot)

Salesforce CRM

HubSpot

Marketo

Asana

Campaign analytics

Tools

SharePoint

Job description

RFgen Software is seeking an Assistant Marketing Manager, Campaigns & Operations in California to help execute integrated marketing campaigns, manage marketing operations, and support trade show programs. The role involves coordinating campaigns across channels, maintaining marketing systems, and delivering analytics to drive performance.

Ideal candidates have 3–5 years in B2B marketing, experience with Pardot/Salesforce, HubSpot, or Marketo, and strong project management skills.