Campaign Strategy Senior Manager

Cooley LLP; Los Angeles (CA); On-site; USD 155,000 - 225,000; Full time

Benefits offered by this job

Paid time off

Holidays

Parental leave and fertility benefits

Comprehensive health benefits

Job summary

Cooley LLP is seeking a Campaign Strategy Senior Manager to drive client journeys and high-impact marketing programs. You will lead end-to-end journey design, create standardized templates, and ensure connected tactics across channels. You’ll optimize performance with the Insights team and mentor a team, aligning with business needs and firm strategy.

The role emphasizes personalization, stakeholder collaboration, and real-time optimization in a fast-paced legal services environment.

Qualifications

• 7+ years in marketing/strategy with 2+ years in management.
• Proven experience designing and mapping customer journeys.
• Strong data storytelling and campaign optimization skills.
• Hands-on CRM, web analytics and orchestration experience.

Responsibilities

• Lead end-to-end mapping of client journeys across lifecycle.
• Develop and maintain a library of standard journey templates.
• Coordinate tactics and ensure connectivity across channels.
• Monitor performance and adjust campaigns to boost engagement.
• Define segmentation and dynamic content rules for personalization.
• Collaborate with BU Marketers and the Digital Experience team.
• Lead UAT, ensure tracking and automation work correctly.
• Synthesize insights into actionable recommendations for stakeholders.
• Coordinate content development for campaigns and mentor direct reports.

Skills

Journey design

Campaign optimization

Data storytelling

Leadership

Cross-functional collaboration

Analytical thinking

Relationship management

Mentoring

Education

Bachelor’s degree

Tools

CRM

Web analytics

Orchestration tools

Project management software

Job description

Campaign Strategy Senior Manager

Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team.

Position summary:

Thisrole is part of the Strategy, Transformation & Growth Team, which acts as the firm’s “central nervous system,” building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.Specificduties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Journey Mapping & Design: Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.

• Standardized Journey Development: Develop andmaintaina library of “Standard Journey” templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.

• Tactical Coordination & Connectivity: Ensure every tactic within a campaign—from a social ad to a post-event email is technically and narratively connected to the next logical step in the client journey.

• Real-Time Performance Optimization: Monitorcampaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.

• Personalization Execution: Define and implement the specific segmentation and dynamic content rulesrequiredto effectuate the personalization strategy for individual campaigns.

• BU Stakeholder Validation: Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.

• Channel Integration Management: Work dailyacrossthe Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.

• UAT & Quality Oversight: Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly beforelaunch.

• Reporting & Feedback Loops: Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing “post-mortem” analysis and recommendations for future planning cycles.

• Content Coordination: Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.

• People Leader:

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports, ensure compliance with assigned workhoursandmonitor forcompliance with all firm and department policies. Manage staffing coverage,reviewand process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and central HR,participatein hiring, performance appraisals, counseling,terminationand other employee lifecycle events

• All other duties as assigned orrequired

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibitproficiencyintheMicrosoftOffice suite,iManageand other firmapplications

• Ability to work extended and/or weekend hours, asrequired

• Ability to travel, asrequired

• 7+ years applicable experience in the field with 2+ years of exempt/management experience in relevant roles.

• In addition, Ability to work more independently,demonstrateescalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress indifferent roleswithin the department.

• Demonstrated success in design and mapping of customer journeys across the client lifecycle,including advisingon marketing/channel mix to support andoptimizeend-to-end buying journeys

• Advanced data storytelling skills, including ability to distill insights andidentifyopportunities tooptimizecampaign/channel effectiveness

• Hands-on experience with CRM, web, orchestration, analytics, and project management technologies

Preferred:

• Bachelor’s degree

• Supervisory experience

• Prior legal industryor professional services experience

Competencies:

• Entrepreneurial by nature

• Excellent attention to detail

• Approaches tasks through a lens of quality and consistency

• Approaches tasks through a digital first lens

• Exceptionalinterpersonal andcommunication skills with ability tofacilitateand solve problems

• Ability to organize, prioritize and coordinate multiple activities often under tight timelines

• Takes a consultative approach to set goals, drive projects, and achieve outcomes

• Strong judgment

• Team-player with collaborative spirit

• Unwavering ability to handle andmaintainconfidentialityregardingfirm information, projects,client data

• High levelof professionalismat all times

• Demonstrated ability to lead through influence and develop talent

• Proactive, analytical mindset

• Effective presentation skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.