Campaign Planner

Socket.dev; Spring (TX); Hybrid; USD 106,000 - 243,000; Full time

Job summary

Hewlett Packard Enterprise seeks a Campaign Planner to support planning, execution, and optimization of integrated marketing campaigns in a hybrid role based in the United States. The role partners with the Campaign Lead to drive strategy across digital, content, media, events, channel, and geo teams.

You will coordinate activities, manage timelines, and act as a liaison to ensure on-time delivery aligned to strategy and business goals.

Qualifications

• Strong project management and organizational skills.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience coordinating cross-functional teams and campaigns.
• Understanding of integrated marketing and multi-channel execution.
• Strong analytical and presentation skills.

Responsibilities

• Assist Campaign Lead to execute annual campaign strategy and roadmap.
• Coordinate activities across product marketing, digital, content, media, channel, alliance, and geo teams.
• Manage timelines, milestones, and dependencies for integrated campaigns.
• Serve as a daily contact for stakeholders and drive alignment.
• Track requests and deliverables, ensuring consistency with objectives.
• Support major activations including events, virtual programs, and initiatives.
• Coordinate multi-channel programs (digital, nurture, web, content, paid media).
• Gather feedback to improve campaign effectiveness across teams.
• Support campaign reporting, performance analysis, and executive readouts.
• Monitor execution and adjust plans to improve performance and satisfaction.
• Maintain campaign documentation, briefs, and governance processes.
• Coordinate alliance and MDF-funded activities as required.
• Engage channel marketing stakeholders and partner teams.
• Review deliverables for messaging alignment with business priorities.

Skills

Project management

Prioritization

Collaboration

Integrated marketing

Multi-channel campaigns

Analytics

Communication

Stakeholder management

Influence without authority

Problem solving

Adaptability

B2B technology marketing

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Campaign PlannerThis role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world.Our culture thrives onfinding new and better ways to accelerate what’s next.We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs.We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you.Open up opportunities with HPE.

Job Description:

HPE is seeking a Campaign Planner. This is the hybrid role based in the United States.

In HPE Marketing, we articulate and amplify our brand, position and frame our technology to win, engage customers and clients to help solve their challenges, and enable our sellers and partners. We are a data-driven, digital-first marketing engine that creates excitement, interest, and demand for HPE solutions.

How You'll Make Your Mark

The Campaign Planner plays a critical role in supporting the planning, execution, and optimization of HPE Integrated Campaign strategy. Working in partnership with the Campaign Lead, this individual will help bring campaign strategy to life through coordinated execution across digital, content, media, events, channel, and geo marketing teams.

This role serves as a key liaison across multiple stakeholders, ensuring campaign initiatives are delivered on time, aligned to strategy, and optimized to drive business outcomes. The successful candidate will combine strong project management, cross-functional collaboration, communication, and marketing execution skills to support one of HPE's most strategic growth areas.

The day-to-day responsibilities include:

• Supporting the Campaign Lead in executing the annual campaign strategy and roadmap.
• Coordinating campaign activities across product marketing, digital, media, content, channel, alliance, and geo marketing teams.
• Managing campaign timelines, milestones, and dependencies to ensure successful delivery of integrated marketing initiatives.
• Serving as a day-to-day point of contact for campaign stakeholders and helping drive alignment across teams.
• Tracking campaign requests, priorities, and deliverables while ensuring consistency with overall campaign objectives.
• Supporting major campaign activations, including industry events, virtual programs, and strategic marketing initiatives.
• Coordinating development and deployment of multi-channel marketing programs, including digital, nurture, web, content, and paid media activities.
• Gathering and consolidating feedback from geo marketing teams, product marketing, business units, and other stakeholders to help improve campaign effectiveness.
• Supporting campaign reporting, performance analysis, and executive readouts.
• Monitoring campaign execution and recommending adjustments to improve performance and stakeholder satisfaction.
• Managing campaign documentation, briefs, communications, and operational processes.
• Coordinating alliance and MDF-funded marketing activities as required.
• Supporting communications and engagement with channel marketing stakeholders and partner teams.
• Reviewing campaign deliverables for alignment with messaging, objectives, and business priorities.
• Helping maintain campaign governance processes and ensuring stakeholders remain informed on campaign plans and progress.

About You

Knowledge and skills required:

• Strong project management and organizational skills with exceptional attention to detail.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Proven collaboration skills and experience working across highly matrixed organizations.
• Understanding of integrated marketing campaigns and multi-channel marketing execution.
• Experience coordinating digital, content, event, media, and demand generation initiatives.
• Strong analytical skills with the ability to interpret campaign performance data and provide actionable insights.
• Excellent written, verbal, and presentation skills.
• Strong stakeholder management and relationship-building capabilities.
• Ability to influence without direct authority and drive cross-functional alignment.
• Demonstrated problem-solving skills and a proactive, solutions-oriented mindset.
• Comfortable operating in an evolving environment and adapting to changing business priorities.
• Marketing experience within enterprise technology or B2B organizations is preferred.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in integrated marketing, campaign management, demand generation, marketing operations, or related disciplines.
• Experience supporting large-scale, cross-functional marketing programs within a global organization.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

#unitedstates

Job:

Marketing

Job Level:

Expert

The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered.

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.