Campaign Marketing Manager

Twinkl Educational Publishing; Mobile (AL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Robust compensation and benefits package

15 days PTO plus 13 federal holidays

401K employer match

100% employer-funded healthcare

Continuous professional development

Job summary

Twinkl Educational Publishing is seeking a U.S. Campaign Marketing Manager to lead integrated marketing initiatives aimed at driving growth among educators and parents. This full-time remote role demands creativity and analytical skills, enabling the candidate to execute successful marketing campaigns.

The ideal candidate will have over 3 years of B2C campaign marketing experience and a strong understanding of analytics tools. You will own the campaign strategy, budget management, and collaborate with global teams to ensure brand consistency.

Qualifications

• 3+ years running B2C campaign marketing, preferably in EdTech or SaaS.
• Experience with end-to-end integrated campaigns and performance data.
• Fluency in campaign analytics and attribution tools.

Responsibilities

• Design and execute integrated marketing campaigns to drive awareness.
• Manage campaign budgets strategically for maximum impact.
• Collaborate with global teams to localize campaigns for the U.S. market.

Skills

B2C campaign marketing

Campaign analytics and attribution tools

Budget management

Cross-functional collaboration

AI in marketing

Job description

Location: USA, Remote work / Home Based (Must permanently live & have the right to work in the USA without restrictions)

Hours Per Week: 37.5

Job Type: Permanent, full-time

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world‑class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role

As our U.S. Campaign Marketing Manager, you'll own the design and execution of integrated marketing campaigns that drive awareness, trial, and subscription growth among teachers, parents, and school leaders. You sit at the center of the U.S. marketing engine, connecting paid, content, community, and lifecycle into campaigns that are coherent, data-informed, and built to convert.

You think in full funnels. You use AI tools the way a surgeon uses instruments, precisely, purposefully, and always in service of a better outcome. You've built campaigns from brief to post-mortem and created playbooks that made the next campaign faster than the last.

This is a high-ownership role with real budget, real cross-functional scope, and a global content infrastructure behind you that most U.S. EdTech marketers never get access to.

What You'll Own

• Integrated Campaign Strategy & Execution: You plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and events. You build campaigns that move educators and parents from first awareness to active subscription. You accelerate audience segmentation, brief development, creative iteration, and performance analysis. You don't launch and forget, you optimize in-flight and document what you learn.
• Campaign Messaging & Content: You develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents. You pressure-test messaging, generate variants at scale, and adapt content efficiently across email, social, paid, and partner channels, without losing brand voice. You work closely with Twinkl's global and local creative, copy, and design teams to bring campaigns to life.
• Performance, Reporting & Playbook Building: You own your numbers. You set campaign goals, track performance across the funnel, report ROI to stakeholders, and use analytics tools to surface insights faster than a manual dashboard ever could. You build reusable campaign templates and playbooks that make every subsequent campaign smarter and more efficient.
• Partnerships & Channel Activations: You identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communities. You evaluate placement performance with rigor and reallocate budget based on data, not relationships.
• Event Marketing: You support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and after.
• Post-Event Lead Nurturing: You partner with customer and community marketing to turn event interest into active users, designing follow-up sequences and conversion plays informed by behavioral data and segmentation.
• Budget Management: You allocate and manage campaign budgets strategically to maximise impact per dollar and flagging tradeoffs clearly.
• Global Collaboration: You work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activation.

What You Bring

• You have 3+ years running B2C campaign marketing. EdTech, or subscription B2C SaaS experience strongly preferred
• You've owned integrated campaigns end-to-end. Brief through post-mortem, and you have the performance data to show what they delivered
• You actively use smart tools in your campaign workflow today for segmentation, creative testing, copy generation, reporting, or workflow automation and you can speak specifically to how and where
• You're fluent in campaign analytics and attribution tools (GA4, HubSpot, or equivalent) and you make decisions based on data, not instinct alone
• You've managed budgets and made real tradeoff decisions about where to spend and where to cut
• You can write a tight campaign brief, a compelling email subject line, and a clear stakeholder update and they all sound like the same person wrote them
• You've led cross-functional work without direct authority and know how to build alignment without burning relationships
• You have genuine curiosity about AI's role in marketing, not just as a tool you use, but as a shift you're actively tracking and thinking about
• You care about education and understand why the mission behind the marketing matters for how you do the work

Why This Role, Why Twinkl U.S.

• You'll own campaigns with real scope and real budget from day one, not manage a slice of someone else's strategy
• You'll build the campaign playbook for a market that's still early, what you create here will define how Twinkl U.S. markets for years
• You'll have access to Twinkl's global marketing infrastructure: creative, content, data, and technology resources that most U.S. EdTech teams spend years trying to build
• You'll work on a lean, high-trust U.S. team where your judgment is respected and your impact is visible
• Fully remote with a culture that measures output, not hours
• The mission is real. Twinkl exists to help teachers do their best work, and every campaign you run serves that

Here are some of the things that make Twinkl a great place to work:

• Robust compensation and benefits package
• 15 days of paid time off (PTO) annually plus 13 federal holidays
• Accrued paid sick leave
• 401K employer match
• 100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution
• Life insurance coverage fully funded
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever‑evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.