Campaign Manager, Paid Social

Publicis Groupe; New York (NY); On-site; USD 50,065 - 73,944; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Campaign Manager to own strategic planning and execution for assigned clients, generating insights and implementing campaigns with support from Campaign Specialists.

The ideal candidate has online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms and optimization. You will coach Campaign Managers and Specialists and participate in client meetings.

Qualifications

• Four-year college degree is required.
• 1+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client facing experience with ability to identify risks and manage through issues.
• Understanding of traditional and interactive media planning elements.
• Excellent communication and writing skills.
• Strong project management skills.

Responsibilities

• Plan, execute, manage, and optimize campaigns for agency clients (e.g. Meta, TikTok, Pinterest or Reddit) both independently and in support of senior team members.
• Demonstrate diligence and attention to detail throughout the full digital campaign life-cycle.
• Lead daily campaign maintenance and track campaign status and tracking questions.
• Oversee campaign QA to ensure accurate implementation, pacing and performance.
• Develop, grow, and maintain relationships with internal teams through exceptional client service.
• Traffic campaign tags into DSPs, Social APIs, or other ad tech environments.
• Partner with Analytics team on measurement reporting and insights generation.
• Provide regular performance insights and identify optimization opportunities.
• Attend client meetings as needed and share best practices across the team.

Skills

Campaign management

Bid management

Data analysis

Client communication

Project management

MS Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

Overview: The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Plan, execute, manage, and optimize campaigns for agency clients (e.g. Meta, TikTok, Pinterest or Redditt) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

• Four-year college degree
• Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.