Campaign Manager (ABM)

Jobgether; Massachusetts; A distancia; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work within the United States

Discretionary bonus plan

Descripción de la vacante

Jobgether is seeking a data-driven Campaign Manager (ABM) based in the United States to accelerate enterprise pipeline growth through AI-powered account-based marketing. You will lead integrated activations across email, paid media, events, content, gifting, and partnerships, aligning touchpoints with account priorities and owning an experimentation roadmap.

You will collaborate with Marketing, Sales, and Ops to translate account intelligence into personalized campaigns, develop briefs and

Formación

• 8+ years in demand generation and ABM, including one-to-one and one-to-few campaigns
• Hands-on with campaign funnels, sales processes, and pipeline outcomes
• Strong AI/LLM proficiency: prompt engineering, intelligence synthesis
• Analytical, experimental mindset with hypothesis testing and measurement
• Experience with ABM platforms (6sense, Demandbase) and CRM/MA tools (HubSpot, Salesforce)
• Cross-functional project management and stakeholder influence without direct authority
• Strong written and verbal communication; data-driven decision making
• Certification in Demandbase or similar ABM platform is a plus

Responsabilidades

• Develop AI-powered account intelligence and comprehensive account profiles
• Identify decision-makers, influencers, and blockers and document priorities
• Use AI/LLMs to generate insights, scenario planning, and engagement opportunities
• Design and deliver one-to-one and one-to-few campaigns for enterprise accounts
• Orchestrate campaigns across email, paid media, events, gifting, content and partnerships
• Create briefs, timelines, budgets, and coordinate delivery across teams
• Collaborate with AE and SDR teams to align priorities and improve handoffs
• Maintain an experimentation roadmap covering audiences, messaging, offers and experiences
• Surface data gaps and work with Revenue Ops to address them
• Scale successful tactics into repeatable ABM programs

Descripción del empleo

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Campaign Manager (ABM) based in the United States. We are seeking an experienced, data-driven Campaign Manager (ABM) to accelerate enterprise pipeline growth through AI-powered account-based marketing strategies. In this hands‑on role, you will transform account intelligence into highly personalized, coordinated campaigns that engage key decision‑makers and advance strategic opportunities. You will lead integrated activations across email, paid media, events, content, gifting, and partnerships, ensuring every touchpoint is aligned with account priorities. You will also own an experimentation roadmap, measure campaign performance, and turn successful initiatives into scalable playbooks. This is an opportunity to combine strategic thinking, analytical rigor, and practical execution in a collaborative, high-performance environment.

Key Responsibilities

• Develop AI-powered account intelligence: Build and maintain comprehensive account profiles that combine company strategy, business priorities, competitive context, engagement history, intent signals, and CRM data.
• Identify and track decision-makers, influencers, and potential blockers, documenting their priorities, concerns, and influence on purchasing decisions.
• Use large language models and prompt engineering to generate actionable account insights, develop campaign scenarios, identify engagement opportunities, and improve strategic planning.
• Design and deliver one-to-one and one-to-few campaigns tailored to enterprise and Tier 1 prospect accounts, translating account intelligence into relevant, timely interactions.
• Orchestrate campaigns across email, marketing automation, paid media, direct outreach, gifting, events, executive engagement, industry-specific content, and strategic partnerships.
• Develop campaign briefs, establish ownership and timelines, manage budgets and dependencies, and coordinate delivery across Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales.
• Collaborate with account executive and business development representative teams to align campaign priorities, understand account needs, improve handoffs, and establish continuous feedback loops.
• Maintain a structured experimentation roadmap covering audiences, messaging, demand sources, offers, and campaign experiences. Analyze engagement, attributed pipeline, pipeline sourced and influenced, conversion rates, and other relevant performance indicators, distinguishing campaign correlation from demonstrable causal impact.
• Identify performance bottlenecks, document learnings, and scale successful tactics into repeatable ABM programs.
• Surface data and intelligence gaps, collaborate with Revenue Operations or intelligence teams to address them, and explore partnership opportunities that can strengthen account relationships and accelerate deals.

Qualifications

• At least 8 years of professional experience in demand generation and account-based marketing, including ideal customer profile definition, account tiering, buying-group mapping, and one-to-one and one-to-few campaign design.
• A demonstrated track record of executing demand generation campaigns that generate pipeline, with hands-on experience managing campaign funnels, understanding sales processes, and optimizing sourced and influenced pipeline outcomes.
• Strong AI and large language model proficiency, including prompt engineering, account research, intelligence synthesis, and the ability to distinguish meaningful AI-generated insights from unnecessary noise.
• Excellent analytical and experimentation skills, including hypothesis development, test design, success metrics, and the ability to distinguish engagement metrics, attributed pipeline, and causal impact.
• Experience with ABM platforms such as 6sense, Demandbase, or comparable tools, including audience configuration, account-level segmentation, and campaign activation.
• Proficiency with marketing automation and CRM platforms, particularly HubSpot and Salesforce, including campaign objects, audience models, and reporting workflows.
• Strong cross-functional project management and communication skills, with the ability to translate strategy into clear briefs, priorities, ownership, and timelines while influencing stakeholders without direct authority.
• Working knowledge of Sales Operations processes, including account qualification, lead-to-account matching, source and stage definitions, contextual BDR handoffs, and closed‑loop reporting.
• Excellent written and verbal communication skills, with the ability to communicate complex account insights and campaign recommendations clearly to diverse stakeholders.
• A learning-oriented mindset, comfort with feedback, and a strong commitment to testing, iteration, and continuous improvement.
• Certification in Demandbase or a similar ABM platform, and experience developing account-based marketing programs for specific industries or verticals.

Compensation & Benefits

• Target annual base salary: $Eligibility to participate in a discretionary bonus plan, subject to the applicable plan terms and company policies.
• Medical, dental, and vision insurance.
• Basic life insurance.
• Paid holidays and a flexible time-off program.
• 401(k) retirement plan with employer matching.
• Access to AI and productivity tools to support day-to-day work and professional effectiveness.
• A collaborative, high-performance environment that emphasizes ownership, continuous learning, accountability, and innovation.
• Remote work within the United States, limited to the following states: to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.
• Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR).