Campaign Manager (ABM)

ShipBob, Inc.; Lansing (MI); Remoto; USD 114.000 - 135.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision & Basic Life

Paid Maternity/Parental Leave

Paid Holidays & Flexible Time Off

Paid Sick Leave

Wellness Days

401K Match

Comprehensive Benefits Package

Descrizione del lavoro

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline creation for Enterprise and Tier 1 accounts using AI-powered account intelligence.

You will design and execute 1:1 and 1:few ABM plays, coordinating with Product Marketing, Content, Paid, Events, and Sales teams to maximize engagement and pipeline impact. You will own a disciplined testing roadmap, optimize timing and messaging, and translate buying committee dynamics into high-impact activations across email, digital, gifting,

Competenze

• 8+ years in demand generation and ABM program design.
• Proven track record in campaigns that drive pipeline.
• Ability to design prompts and extract actionable insights from AI data.
• Strong analytical and experimentation discipline.
• Experience with enterprise and Tier-1 accounts.
• ABM platform expertise is a plus.

Mansioni

• Lead AI-powered account intelligence and living dossiers for Enterprise and Tier 1 accounts.
• Map and track buying committee evolution and document priorities.
• Identify decision-makers, influencers, and blockers; capture their concerns.
• Use AI to generate briefs and play scenarios to accelerate strategy.
• Prompt-engineer insights on timing, messaging, and engagement moments.
• Develop playbooks and scalable ABM plays for 1:1 and 1:few.
• Coordinate cross-functional launches with product marketing, content, paid, events, and sales.
• Own testing roadmap and measure engagement, pipeline, and impact.
• Build dashboards and reporting for pipeline sourced/influenced results.

Conoscenze

AI/LLM fluency

ABM platforms

HubSpot & Salesforce

Cross-functional collaboration

Data-driven decision making

Prompt engineering

Strumenti

Salesforce

HubSpot

6sense

Demandbase

Descrizione del lavoro

As a member of the ShipBob Team, you will...

Grow with an Ownership Mindset

: We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place.

Collaborate with Peers and Leaders Alike

At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.

Experience a High-Performance Culture and Clear Purpose

We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.

Location

Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI

Role Description

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. You'll execute account-based strategies powered by intelligent account data - a living dossier that consolidates company strategy, buying committee dynamics, competitive pressures, and engagement patterns. This is a hands-on role where you'll translate account intelligence into 1:1 and 1:few ABM plays that move deals forward. As the Campaign Manager (ABM), you're responsible for designing and executing coordinated activations spanning email, digital, events, gifting, and content. You'll leverage AI-powered account intelligence to inform play timing, personalization, and buying committee engagement. You'll brief cross-functional teams (Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, Sales), drive execution, measure pipeline impact, and iterate based on data and field feedback. You'll work closely with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays. You'll also own a disciplined testing roadmap to validate new audiences, messaging, and tactics - measuring what drives engagement, attributed pipeline, and causal impact. This role reports to the Director, Digital Marketing.

What you’ll do

• Leverage and build AI - powered account intelligence
• Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating company intelligence (strategy, priorities, competitive landscape), engagement data (first-party, third-party intent signals, CRM history), and buying committee mapping (decision-makers, influencers, blockers).
• Map and continuously track buying committee evolution for each account.
• Identify key decision-makers, influencers, and potential blockers; document their priorities, concerns, and influence on deal velocity.
• Use AI to generate account briefs and play scenarios that accelerate strategy development.
• Prompt-engineer for insights on optimal timing, messaging angles, and high-impact engagement moments.
• Surface intelligence gaps and flag them for RevOps or the intelligence team.
• Identify where first-party data, intent signals, or account research needs updating.
• Design and execute 1:1 and 1:few ABM strategies
• Drive coordinated delivery of ABM plays by establishing clear briefs, ownership, timelines, and dependencies.
• Align Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales through launch.
• Orchestrate integrated engagement across channels: direct outreach and gifting, email and marketing automation sequences, paid digital media, events and executive engagement, and industry - specific content.
• Own programs from strategy through execution, managing budgets, timelines, and delivery quality.
• Ensure alignment on dependencies and keep cross-functional teams coordinated.
• Identify and pursue opportunities where partnerships can strengthen account relationships and accelerate strategic deals.
• Own a test roadmap and drive continuous optimization
• Build and manage a disciplined testing roadmap for new audiences, demand sources, messages, offers, and experiences.
• Set a clear hypothesis and success measure for each test.
• Use engagement data, behavioral signals, and attributed pipeline to validate assumptions and measure impact.
• Distinguish between engagement, attributed pipeline, and causal impact.
• Turn successful tests into repeatable, scalable ABM plays.
• Document playbooks and share learnings across the team.
• Analyze campaign performance to identify bottlenecks, routing improvements, and opportunities to optimize conversion rates and pipeline sourced/influenced results.
• Establish ABM reporting frameworks and dashboards.
• Own success metrics, reporting cadence, and accountability for pipeline sourced/influenced, engagement, and test outcomes.

What you’ll bring to the table

• 8 years of professional experience in demand generation and account - based marketing: including ideal customer profile definition, account tiering, buying - group mapping, and 1:few/1:1 program design.
• Demonstrated track record executing demand gen campaigns that drive pipeline: with hands - on experience managing campaign funnel, understanding sales process mechanics, and optimizing for pipeline sourced/influenced results.
• AI/LLM fluency and prompt engineering skills: ability to design prompts that extract actionable insights from account data, build account intelligence artifacts, and evaluate where AI genuinely accelerates strategy versus adding noise.
• Sound analytical and experimentation discipline: including hypothesis development, test design, success metrics, and understanding the distinction between engagement, attributed pipeline, and causal impact.
• ABM platform expertise: with 6sense, Demandbase, or similar - audience configuration, account - level segmentation, and activation.
• Marketing automation and CRM fluency: particularly HubSpot and Salesforce - campaign objects, audience models, and reporting.
• Cross - functional collaboration skills: with the ability to turn strategy into priorities, briefs, ownership, and timelines while influencing teams without direct authority.
• Excellent written and verbal communication.
• Working knowledge of Sales operations: including account qualification, lead - to - account matching, source and stage definitions, contextual BDR handoffs, and closed - loop reporting.
• Demandbase or similar ABM platform certification is a plus.
• Industry - specific (vertical) ABM experience is a plus.
• A "learn faster through feedback" mentality and passion for testing and iteration are essential.

Perks & Benefits

• Medical, Dental, Vision & Basic Life Insurance
• Paid Maternity/Parental Leave Program
• Paid Holidays & Flexible Time Off Program
• Paid Sick Leave
• Wellness Days (1 day/quarter)
• 401K Match
• Comprehensive Benefits Package

>>>See Our High - Performing Culture >>> Check us out on Instagram (@lifeatshipbob)ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. We are targeting a salary range of $114,000 - $135,000 for this role. In addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans