Campaign Manager

PenFed Credit Union; Omaha (NE); Hybrid; USD 69,000 - 133,000; Full time

Job summary

PenFed Credit Union in Omaha, Nebraska is seeking a Hybrid Campaign Manager to drive strategy, development and execution of marketing initiatives across product verticals and the PenFed brand. The role focuses on delivering against KPIs to raise awareness, consideration and volume while guiding creative, innovation and efficiency.

You will lead cross-functional teams, manage budgets and measure campaign performance, ensuring alignment with PenFed brand and business objectives across traditional,

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• Minimum of five years of experience in Marketing or Communications.
• Strong writing, presentation and leadership capabilities; able to present to senior management.

Responsibilities

• Develop and execute product marketing strategy across channels to reach goals and drive growth.
• Coordinate cross-functional teams with product, compliance and creative services to deliver projects.
• Manage budget, forecasting, and reconciliation for product verticals.
• Analyze campaign effectiveness and optimize channel mix for future campaigns.
• Lead meetings and marketing communications for product initiatives.

Skills

Marketing strategy

Project management

Cross-functional leadership

Strong writing

Communication skills

Negotiation skills

Leadership

AI tools

Education

Bachelor's degree

MBA

Job description

Job Overview

PenFed is hiring a (Hybrid) Campaign Manager at our Omaha, Nebraska Service Center. The primary purpose of the Campaign Manager will be to drive strategy, development and execution of marketing initiatives to support product verticals and the overall PenFed brand. The Campaign Manager will be responsible for delivering against a range of KPIs to drive awareness, consideration, and volume. In addition, they help drive the creativity, innovation and efficiency of marketing initiatives to ensure business goals are achieved. They will often lead cross-functional teams to ensure marketing initiatives align with PenFed brand and meet the business objectives.

Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

• Help develop the overall product marketing strategy that incorporates consumer insights, situational analysis, and competitive research used across multiple channels to reach goals and drive growth
• Maintain expert-level understanding of the full marketing mix, demonstrate an ability to adapt to new markets, and can adjust to changes in market dynamics and competitive landscapes.
• Serve as the liaison between the product teams, compliance, internal creative marketing services, and external partners to develop and execute projects.
• Manage full execution of marketing strategy including traditional media, direct mail, digital, email, partnerships, sponsorships, promotions, and sweepstakes to deliver on goals
• Display strong understanding and experience across awareness and direct channels, including direct mail, email, digital marketing, content, social, and lead generation
• Own creative consumer messaging and value proposition development for new marketing campaigns across all channels
• Brief and manage agencies to deliver best in class creative executions
• Work closely with cross functional teams, including email, web and UX team, procurement, compliance and legal to ensure consistency, accuracy and alignment on all brand efforts
• Leads meetings, presentations and marketing communications for product initiatives and assigned projects
• Demonstrate ability to produce creative ideas and elicit creative ideas from others
• Analyze and report on campaign effectiveness to optimize creative/channel mix and provide recommendation on how to apply to future campaigns
• Manage the budget, forecasting, and reconciliation for specific product vertical
• May travel/attend sponsored events which require representation and/or marketing materials
• Responsible for delivering against a range of KPIs to drive awareness, consideration, and volume

This role is responsible for ensuring business continuity.

Qualifications

Equivalent combination of education and experience is considered.

• Bachelor's degree in Business, Marketing, Communications, or related field. MBA or Master's degree a plus.
• Minimum of five (5) years of experience in Marketing, Communications, or related field required.
• Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers.
• Expertise in marketing strategy and project management principles and practices.
• Strong writer and ability to build presentations, strong leadership skills, with ability to lead meetings and present to senior level management and ability to conduct research, report on findings.
• Excellent communications, conflict management, and negotiation skills.
• Must possess a strong work ethic and be an enthusiastic team player.
• Self-starter with the ability to work collaboratively, prioritize, and meet deadlines.
• Experience in financial services industry a plus.
• Experience using AI tools preferred.

Supervisory Responsibility

This position will not supervise employees.

Licenses and Certifications

There Are No Additional Certifications Required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.

Travel

Ability to travel to various worksites and be on-call may be required.

Pay Transparency

The anticipated starting salary range for this role is $ 69,000 .00 - $ 133,352.00

This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.

This position is eligible for an individual performance based annual bonus.

Benefits

At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You’ll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.

Our Purpose

Helping members achieve their dreams since 1935. Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members’ interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.

Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country. With almost 60 offices and nearly 2,000 world-class sales professionals, we offer complete service coverage in Virginia, Maryland, the District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas and Texas. In addition, we also offer specialized client services which include management of vacation properties and long-term rentals, corporate relocation services and national referral network.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at [e-mail].