Campaign Manager

Unlock Health; New York (NY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive Salary

Health, Dental and Vision coverage

Life, Short- & Long-Term Disability

FSA/HSA Options

401(k) with company match

Flexible Paid Time Off

Paid Parental Leave

Hybrid and Remote schedules

Employee Assistance Program

Employee Referral Program

Job summary

Unlock Health is seeking a motivated digital marketer to help build and optimize campaigns across paid search, paid social, programmatic, and CTV/OLV in a hybrid/remote setup in the United States. You will manage budgets, perform data-driven optimizations, and translate performance into actionable insights for clients.

Ideal candidates have 1–3 years in digital advertising, hands-on channel experience, and strong skills with spreadsheets and dashboards to uncover trends and inform decisions.

Qualifications

• 1–3 years of experience in digital advertising or performance marketing.
• Hands-on experience with paid search, paid social, programmatic, and/or CTV/OLV.
• Comfort using spreadsheets and dashboards to uncover trends and inform recommendations.

Responsibilities

• Build and maintain digital campaigns across paid search, paid social, programmatic, CTV/OLV, and related platforms.
• Manage budgets, bids, audiences, keywords, placements, creative rotations, tracking, and naming conventions.
• Monitor pacing, delivery, performance, and troubleshoot potential issues early.
• Document optimizations and changes clearly and accurately.
• Make routine platform adjustments based on KPIs and guidance from senior team members.
• Support performance reporting with clear data explanations and results.
• Collaborate with internal teams and vendors for tagging, ad serving, and verification needs.
• Continue expanding knowledge of digital media, healthcare marketing, and campaign strategy.
• Translate performance into insights and present findings to clients.

Skills

Digital advertising

Paid media

Performance marketing

Paid search

Paid social

Programmatic

CTV/OLV

Budget management

Data analysis

Communication

Attention to detail

Problem solving

Tools

Tagging tools

Ad servers

Verification tools

Job description

Who You Are

You're an organized, curious digital marketer who is excited to build hands-on experience across paid search, paid social, programmatic, CTV/OLV, or other digital channels. You enjoy working with data, learning new platforms, and understanding how thoughtful campaign decisions can improve performance.

In this role, you'll help build, monitor, and optimize digital campaigns while developing your technical skills and media judgment. You're comfortable following established processes, paying close attention to details, and asking questions when needed. You communicate clearly, respond quickly when something looks off, and are eager to grow within a collaborative agency environment.

What You'll Do

• Build and maintain digital campaigns across paid search, paid social, programmatic, CTV/OLV, or related platforms using approved media plans and processes.
• Manage campaign details such as budgets, bids, audiences, keywords, placements, creative rotations, tracking, and naming conventions along with ongoing optimizations - with the goal of achieving client set KPIs
• Monitor campaign pacing, delivery, and performance, identifying potential underdelivery, overspend, tracking, or platform-policy issues early.
• maintain accurate, up-to-date documentation of optimizations and other changes.
• Make routine platform adjustments based on established KPIs and guidance from senior team members.
• Support performance reporting by providing accurate data and clear explanations of campaign activity and results.
• Partner with internal teams and external vendors to coordinate tagging, ad serving, creative, and verification needs.
• Continue building your knowledge of digital media, healthcare marketing, platform policies, and campaign strategy.
• Translate campaign performance into clear, concise insights and actionable recommendations; confidently present findings and participate in client-facing meetings and presentations.

What You Bring

• 1-3 years of experience in digital advertising, paid media, or performance marketing.
• Hands-on experience with paid search, paid social, programmatic, CTV/OLV, display, and/or similar channels.
• Understanding of campaign budgets, pacing, bids, audiences, keywords, placements, and performance metrics.
• Proficiency in using spreadsheets, dashboards, and campaign data to uncover trends that inform recommendations.
• Strong attention to detail and a commitment to accurate, timely execution.
• Clear communication skills and sound judgment about when to ask questions or raise concerns.
• A proactive, problem-solving mindset and enthusiasm for learning new platforms and tools.
• Strong written, verbal, and presentation skills, with the ability to communicate performance insights and recommendations clearly to both internal teams and clients.
• Exposure to campaign tracking, tagging, ad servers, or verification tools is a plus.

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Us:

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.