Campaign Enablement Manager - CVS Media Exchange (CMX)

CVS Health; New York (NY); Hybrid; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Paid time off

Retirement options

Job summary

CVS Health is hiring a Campaign Enablement Manager for CVS Media Exchange. The role drives end-to-end campaign orchestration across tentpole and brand campaigns, ensuring on-time launches and adherence to established processes in a hybrid work model, with a NYC/SOHO presence.

The ideal candidate brings 5+ years of account or project management, strong cross-functional coordination, and familiarity with campaign tools (SharePoint, Workfront, Jira/Asana).

Qualifications

• 5+ years of account management and/or project management experience.
• Experience managing complex, cross-functional campaign launches from intake through proof of live.
• Strong project management and organizational skills with multiple priorities.

Responsibilities

• Campaign Launch Management: Lead end-to-end campaign orchestration for tentpole and brand campaigns from approved brief through proof of live.
• Cross-Functional Coordination: Align with Sales, Media Planning, Creative, Ad Operations, Marketing, Product teams.
• Launch Readiness & Governance: Manage kickoffs, plans, checklists and stakeholder communications to complete milestones.
• Insertion Order (IO) Management: Coordinate IO creation, distribution, execution and filing.
• Proof of Live & Validation: Coordinate launch validation activities and live proofs.
• Process Optimization: Improve workflows and scale execution through standardized processes.
• Stakeholder Support: Provide guidance on requirements, timelines, and operations across the organization.

Skills

Account management

Project management

Cross-functional coordination

Education

High School Diploma required

Bachelor's degree preferred

Tools

SharePoint

Workfront

Adobe Sign

Jira

Asana

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. CVS Media Exchange is hiring a Campaign Enablement Manager. This role will report to the Senior Manager, Campaign Enablement. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full‑funnel ad solutions leverage CVS’s in‑store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self‑service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. The Campaign Enablement Manager (CEM) is responsible for driving campaign launch readiness and operational excellence across the digital and in‑store media ecosystems. This role serves as the central coordinator for tentpole and brand campaigns, partnering cross‑functionally with Sales, Media Planning, Creative, Ad Operations, Marketing, Product teams and more to ensure campaigns are launched accurately, on time, and in alignment with established processes. The CEM owns campaign orchestration from approved brief through proof of live, ensuring stakeholders remain aligned, campaign requirements are operationalized, risks are identified and mitigated, and all launch milestones are met. This is an internal‑facing role with no direct client management responsibilities, focused on enabling seamless execution and alignment across internal teams. The ideal candidate is highly organized, detail‑oriented, and skilled at managing complex cross‑functional workflows while driving accountability, consistency, and operational rigor across campaign launches.

Responsibilities include but not limited to:

• Campaign Launch Management: Lead end‑to‑end campaign orchestration for tentpole and brand campaigns from approved brief through proof of live, ensuring launches are delivered on time and according to process.
• Cross‑Functional Coordination: Partner with Sales, Media Planning, Creative, Ad Operations, Marketing, Product teams and more to align on requirements, timelines, approvals, and launch readiness.
• Launch Readiness & Governance: Manage campaign kickoffs, project plans, checklists, documentation and internal stakeholder communications to ensure all launch milestones and dependencies are completed.
• Insertion Order (IO) Management: Coordinate the creation, distribution, execution, and filing of insertion orders, ensuring all required documentation is completed and accurately maintained in accordance with established processes and audit requirements.
• Proof of Live & Validation: Coordinate launch validation activities, proof‑of‑live reviews, and campaign readiness communications to confirm successful deployment.
• Process Optimization: Identify opportunities to improve workflows, streamline cross‑functional handoffs, and scale campaign execution through standardized processes and best practices.
• Stakeholder Support: Serve as a trusted resource for campaign launch processes, requirements, timelines, and operational guidance across the organization.

Location

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 days a week (Tuesday - Wednesday):

• Boston or Wellesley, MA
• Woonsocket, RI
• New York, NY – Soho office
• Chicago, IL

Required Qualifications

• 5+ years’ experience in account management and/or project management

Preferred Qualifications

• Experience managing complex, cross‑functional campaign launches from intake through proof of live, ensuring stakeholder alignment and operational readiness.
• Strong project management and organizational skills with the ability to manage multiple priorities, timelines, and dependencies.
• Experience with campaign workflow and collaboration tools such as SharePoint, Workfront, Adobe Sign, Jira, Asana, or similar platforms.
• Familiarity with digital advertising operations, including campaign setup requirements, creative asset coordination, launch readiness reviews, and proof‑of‑live validation.
• Experience managing insertion order (IO) workflows, including creation, distribution, execution tracking, and documentation management.
• Proven ability to improve processes, streamline workflows, and implement scalable operational best practices.
• Exceptional attention to detail and ability to manage complex campaign requirements with accuracy and consistency.
• Strong written and verbal communication skills with the ability to collaborate effectively across cross‑functional teams.
• Experience in retail media, digital advertising, marketing operations, campaign operations, or a related field preferred.

Education

High School Diploma required Bachelor's degree preferred

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is: $66,330.00 - $159,120.00. This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above.

Benefits for this position

Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.

Our Work Experience is the combination of everything that's unique about us

Our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Our people fuel our future

We are committed to fostering a workplace where every colleague feels valued and that they belong.

Application Window

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We anticipate the application window for this opening will close on: 11/20/2026.