Campaign Analytics Specialist - YouTube Ads & Insights

Google; Tallahassee (FL); On-site; USD 28,000 - 41,000; Full time

Job summary

Google is seeking a Campaign Analyst in Tallahassee to translate business questions into analytics that drive strategic marketing decisions. You will work with global strategies, tools, and partners to manage campaigns and measure progress across channels.

The role emphasizes deriving actionable insights, presenting results, and shaping how advertising impacts business outcomes for Google's products and services.

Qualifications

• Four year college education in a quantitative or business field, or equivalent experience.
• 2 years of involvement with client or merchant side essential advertising examination and mission estimation.
• 2 years of involvement with marketing analytics, media analytics, campaign measurement strategies.

Responsibilities

• Translate business questions into suitable estimation designs to inform strategic decisions.
• Propose and develop metrics and estimation strategies.
• Execute analytics approaches and experiments to explain advertising impact on core KPIs.
• Present results and insights to stakeholders with clear action items.

Skills

Advertising analytics

Marketing analytics

Audience measurement

Data storytelling

Industry experience

A/B testing

Education

Bachelor's degree or equivalent

Tools

R

SPSS

Python

SQL

Job description

Google is seeking a Campaign Analyst in Tallahassee to translate business questions into analytics that drive strategic marketing decisions. You will work with global strategies, tools, and partners to manage campaigns and measure progress across channels.

The role emphasizes deriving actionable insights, presenting results, and shaping how advertising impacts business outcomes for Google's products and services.