California Sales Representative

Dinges Fire Company; Santa Cruz (CA); On-site; Part time

Job summary

Dinges Fire Company in Santa Cruz, California is seeking a dedicated sales professional. The role focuses on planning and executing sales activities within assigned territories while ensuring exceptional customer satisfaction. Responsibilities include developing relationships with Fire and EMT decision-makers, creating sales proposals, and maintaining client relationships.

This position is commission-based, rewarding Salespersons with approximately 40% of the gross profit on each sale. Ideal candidates are adaptable communicators who understand fire service equipment.

Responsibilities

• Prepare sales action plans and strategies.
• Schedule sales activity.
• Make sales calls to new and existing customers.
• Develop and make presentations of company products and services to clients.
• Negotiate with clients.
• Develop sales proposals.

Skills

Planning and strategizing

Adaptability

Verbal and written communication

Negotiation skills

Resilience and tenacity

Goal driven

Education

Knowledge of fire service equipment and tools

Knowledge of basic computer applications

Knowledge of customer service principles

Knowledge of basic business principles

Job description

General Purpose

To plan and carry out all sales activities on assigned accounts or areas. Responsible for ensuring customer satisfaction and managing quality of product and service delivery. Develop relationships with all Fire and EMT decision‑makers in designated territory. Dinges Fire team members pride themselves on building a 'Help First' relationship with departments in an effort to make their jobs easier, safer and more comfortable.

Main Job Tasks, Duties and Responsibilities

• prepare sales action plans and strategies
• schedule sales activity
• make sales calls to new and existing customers
• develop and make presentations of company products and services to current and potential clients
• negotiate with clients
• develop sales proposals
• respond to sales inquiries and concerns by phone, electronically or in person
• ensure customer service satisfaction and good client relationships
• follow up on sales activity
• monitor and report on sales activities and follow up for management
• participate in sales events and training

Education and Experience

• knowledge of fire service equipment and tools
• knowledge of basic computer applications
• knowledge of customer service principles
• knowledge of basic business principles

Key Skills and Competencies

• planning and strategizing
• adaptability
• verbal and written communication
• negotiation skills
• resilience and tenacity
• goal driven

Other Considerations

• All salespersons are 1099 independent contractors. Pay is comprised entirely of commissions with unlimited potential! Earn approximately 40% of the gross profit on each sale.
• DFC offers the opportunity to work full‑time using the sales position as a primary income source or part‑time earning a strong second income. Most of our salespersons are also firefighters. While being a firefighter is not mandatory, it is highly recommended because it provides a great knowledge base for the products and services we offer.
• DFC representatives own the sales in their territory. This is a unique concept in the Fire and EMT industry. By owning your territory, the value of your business grows as your sales increase. This is an awesome reward considering the minimal investment required.