Cadillac Art Designer

General Motors LLC; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

General Motors LLC is seeking an experienced Cadillac Art Designer within the Human Interface Design team to elevate Cadillac’s digital presence across in-vehicle and connected experiences.

You will shape visual storytelling, develop brand strategies, and collaborate with engineers, product managers, and studio partners to ensure a cohesive Cadillac UX narrative.

Qualifications

• 6+ years of professional experience in UX Design and or Branding and or Communication Design.
• A portfolio of work that showcases your ability to tell stories through your visual craft.
• Self-starter with strong autonomy.
• You’re comfortable identifying problem areas, tackling them independently, and sharing your findings.
• You create clarity rather than waiting for it to be provided.
• Deep understanding of human interface design best practices.
• You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback.
• You can sell visuals, you can craft a narrative, you are highly descriptive to communicate and convey why one image works over another.
• You are willed to champion a brand and can back it up with clear discernible examples, not opinions.
• Strong design sensibility, passion for brand, love for cars.
• You love the process of design but understand the best brand and UX results utilize restraint and balance.
• High comfort level with technical complexity.
• You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.

Responsibilities

• Evangelize Cadillac brand in in-vehicle UX, ensuring narrative cohesion between physical brand DNA and in-vehicle UX.
• Cadillac UX brand strategy: articulate, craft, and own the Cadillac UX Brand strategy with peers.
• Develop Cadillac-specific presentations and brand strategy across GM brands.
• Create Cadillac DNA guides and brand narrative documents for UX teams.
• Translate brand language, philosophy, and design into UX behaviors and visuals.
• Produce high-quality brand visuals for product communications, launches, and leadership reviews.
• Prepare executive-level storytelling across multiple GM brands with alignments and visual narratives.
• Develop Cadillac-specific vehicle content documentation tying software, screens, apps, and feature explanations to the brand context.

Skills

UX Design

Branding

Communication Design

Storytelling

Job description

Job Description Human Interface Design Overview

Drive the Future of Automotive Experiences, Join Our Human Interface Design Team! Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe. Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office in Warren, MI three times per week or other frequency dictated by the business.

What We Do

Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond. Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services. Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints. Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services. Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards. Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers and UX researchers to bring ideas to life.

Why Join Us?

Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide. Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design. Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape. User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user.

The Role Cadillac Art Designer

The Brand Identity Group resides in Vehicle OS under Human Interface Design; this is where GM’s UX becomes real inside the digital cabin. Cadillac’s digital expression must mirror its physical ambition; elevated, modern, luxurious, and unmistakably singular. The Cadillac Art Designer plays a critical role in shaping Cadillac’s visual DNA inside the digital cabin, ensuring that every image, narrative, and design moment reflects the brand’s heritage and its future-forward identity. You’ll collaborate closely with Cadillac’s studio, brand strategy, and UX teams to articulate the essence of Cadillac through compelling visuals and storytelling. In this role, you will create high-end visual narratives, executive presentations, brand DNA guides, UX brand direction, high-fidelity visuals, and brand-specific content documentation that align product, studio, and leadership around a clear north star driven by storytelling and Cadillac-specific UX brand content. Your work will anchor how Cadillac is perceived in software from display documentation to strategic decks to high-fidelity imagery used in product and leadership conversations. The culture here is studio-like, collaborative, and built on taste, craft, and strategic thinking. You’ll be surrounded by designers who care deeply about the work, who critique with intent, and who push each other toward excellence. You’ll need a strong eye, a refined aesthetic sensibility, and the ability to bridge art and strategy. Cadillac requires a bold, expressive, and modern voice, and we need a designer who can own that voice with confidence. This role is ideal for someone who sees design as storytelling and understands the responsibility of shaping a luxury brand’s digital presence at scale.

Your Primary Focus

• Evangelize Brand on behalf of In-Vehicle UX Digital brand expression, brand storytelling, communication design, and creating the narrative cohesion between physical brand DNA and in-vehicle UX.
• Cadillac Brand Identity You make the Cadillac brand identity actionable across UX, you are deeply aligned with the Cadillac car studios intent, you are our Cadillac UX brand strategist.
• Cadillac UX Brand Strategy Articulate, Craft and own the Cadillac UX Brand strategy side by side with your peers.

Key Deliverables

• Cadillac DNA Guides Visual and narrative documents capturing each brand’s soul, tone, personality, and heritage in ways usable for UX teams.
• Cadillac UX Brand Strategy How the brand shows up in the digital cabin; translation of brand language, philosophy, and physical design into UX behaviors and visuals.
• Cadillac Marketing Request Images High-quality brand visuals used for product communication, digital launches, studio presentations, and leadership reviews.
• Cross-Brand Presentations Executive-level storytelling spanning multiple GM brands; comparisons, alignments, visual narratives.
• Cadillac-Specific Presentations Deep dives for Cadillac, Chevrolet, GMC, Buick; brand history, future direction, UX implications, hero storytelling.
• Communication Design High-quality figslides, keynote decks, PowerPoint narratives, and brand frameworks that connect strategy to creativity.
• Cadillac-Specific Vehicle Content Documentation Brand specific, vehicle specific documentation that collects software, screens, apps, feature-level explanations, software-generation changes, and the brand context for each experience.

Your Skills & Abilities (Required Qualifications)

• 6+ years of professional experience in UX Design and or Branding and or Communication Design
• A portfolio of work that showcases your ability to tell stories through your visual craft.
• Self-starter with strong autonomy.
• You’re comfortable identifying problem areas, tackling them independently, and sharing your findings.
• You create clarity rather than waiting for it to be provided.
• Deep understanding of human interface design best practices.
• You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback.
• You can sell visuals, you can craft a narrative, you are highly descriptive to communicate and convey why one image works over another.
• You are willed to champion a brand and can back it up with clear discernible examples, not opinions.
• Strong design sensibility, passion for brand, love for cars.
• You love the process of design but understand the best brand and UX results utilize restraint and balance.
• High comfort level with technical complexity.
• You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.

What Will Give You A Competitive Edge (Preferred Qualifications)

• 3+ years of professional experience as a leader of brands
• Examples of brand executions and how and why they differ
• Branded systems, principles and rules established and launched as guidelines
• Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices)

Portfolio Submission

To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume. Please NO dropbox files or Google docs. To submit portfolio file: Save your portfolio as a PDF document. Name your portfolio your LAST NAME_FIRST NAME. Example: Candidate name is John Smith. Portfolio PDF file name is: Smith_John.pdf Upload as an attachment - you may have to condense the file.

Relocation

This job may be eligible for relocation benefits.

Sponsorship

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORHOP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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