C2C Growth PMM: Activation, GTM & Strategy

eBay; Portland (OR); On-site; USD 111,000 - 190,000; Full time

Job summary

eBay is seeking a Senior Product Marketing leader to drive the C2C seller activation and growth journey. This role sits at the crossroads of Product, Data, and Marketing to define a full-funnel growth strategy focused on seller acquisition, activation, and engagement.

The ideal candidate has 10+ years in product marketing and strategy within consumer marketplaces, with hands-on experience in GTM, segmentation, and messaging.

Qualifications

• 10+ years of Product Marketing and Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional collaborators and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.
• Solid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products.
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
• Fluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tone.

Responsibilities

• Own the narrative and in-product experience for C2C seller product experiences. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross-domain PMMs to drive product and value prop enhancements for seller journey.
• Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value
• Inbound and Outbound Product Marketing: In this role, you will balance both inbound and outbound product marketing workstreams. You will drive the inbound strategy by gathering market insights and the "voice of the customer" to influence the product roadmap and develop core positioning. On other hand, your outbound responsibilities will focus on bringing those products to market through high-impact launch campaigns, sales enablement, and compelling storytelling that drives adoption and growth.
• Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

Skills

Product Marketing

Strategy

Cross-functional leadership

Data-driven decisions

GenAI tools

Python scripting

Tools

OpenAI

Claude

LangChain

Job description

eBay is seeking a Senior Product Marketing leader to drive the C2C seller activation and growth journey. This role sits at the crossroads of Product, Data, and Marketing to define a full-funnel growth strategy focused on seller acquisition, activation, and engagement.

The ideal candidate has 10+ years in product marketing and strategy within consumer marketplaces, with hands-on experience in GTM, segmentation, and messaging.