Business Sales Associate

Triwill Group; Denver, Northern (CO, KY); Hybrid; USD 36,000 - 45,000; Full time

Benefits offered by this job

Health insurance

Mental health benefits

Family building benefits

Parental leave

Job summary

Lyft is seeking a Business Associate for Lyft Business to drive new growth among small and mid-sized businesses in a hybrid role. You will balance inbound and outbound outreach, onboard new clients, and expand existing accounts, building trust through thoughtful, data-driven pitches.

You’ll work in a fast-paced environment where priorities evolve and a strong pipeline is essential. Success comes from resourcefulness, collaboration, and a customer-first mindset.

Qualifications

• Minimum 1 year of experience in sales or business development.
• Proven persistence and a high tolerance for rejection in a fast-paced environment.
• Comfortable thinking on your feet with a natural curiosity to ask the right questions.
• Proven experience in a quota-carrying role with a track record of meeting or exceeding revenue targets.
• Experience developing an account prioritization framework and contact identification strategies.

Responsibilities

• Reach out to SMBs, turning inbound leads into Lyft Business customers and re-engaging existing customers with new offerings.
• Log activity in Salesforce and keep the pipeline accurate.
• Identify objections, ask right questions, and tailor pitches to fit the prospect’s business.
• Incorporate AI to identify prospects, tailor messaging, and refine delivery.
• Manage a large, active book of business with timely, polished touches.
• Grow the book through calls and meetings, converting opportunities into customers or increased spend.

Skills

Sales experience

Quota carrying

Questioning

Persistence

Comfort with fast-paced environment

Tools

Salesforce

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

With Lyft Business, sales isn't a script you follow. It's a problem you solve in real time. As a Business Associate for Lyft Business, you'll drive new growth in a market where transportation touches nearly every part of daily life. Success here isn't just about closing deals; it's about the persistence to build a healthy pipeline from scratch and the judgment to advise each prospect like a trusted partner to win or grow their business with us.

This job rewards people who move fast and think on their feet. Priorities will evolve, systems are still maturing, and you won't always have a playbook for every situation but you'll have the opportunity to make an impact as we figure it out. The people who thrive here are the ones who are resourceful, hard to rattle, and genuinely motivated by figuring things out as they go, especially when it comes to earning a customer's trust without a rehearsed pitch.

You'll focus on small and mid-sized businesses and show them how Lyft Business can solve their transportation needs. In this hybrid role, you will balance inbound and outbound outreach covering everything from onboarding new businesses to growing your existing book of business. You're the hunter and the farmer: building relationships meant to last, and every interaction should reflect well on Lyft Business.

You'll be part of a driven, tight-knit sales team that’s laser-focused on winning new business. We're looking for people who know how to hustle, work well with others, stay locked in on results while helping organizations get the most out of what Lyft Business has to offer.

Responsibilities:

• Reach out to a wide range of stakeholders across the SMB space, turning inbound leads into Lyft Business customers, as well as re-engaging existing customers with our newest product offerings.
• Keep Salesforce as your source of truth by diligently logging activity and being adamant on keeping your pipeline pristine.
• Dig into what's holding a prospect back, ask the right questions to surface real concerns, and shape a pitch that actually fits their business.
• Actively incorporate AI into your workflow to identify high quality prospects, tailor messaging, and refine pitch delivery
• Stay clear headed and positive when priorities move or the path forward isn't obvious, and keep pushing deals toward value for both the client and Lyft.
• Juggle a large, active book of business without dropping the ball - every touchpoint should land on time and feel polished.
• Grow your book of business consisting of small and mid-sized companies through a steady mix of calls and meetings, converting them into customers and/or growing their spend with us.
• Commit to a daily rhythm of outbound calls (50+) so your pipeline never runs dry.
• Make a strong first impression in every interaction, representing Lyft with the kind of professionalism that turns a first meeting into a lasting partnership.
• Track your numbers closely week to week, keep your calendar full of appointments, and stay ahead of your goals rather than chasing them.

Experience:

• Minimum 1 year of experience in sales or business development
• You demonstrate persistence and a high tolerance for rejection in a fast-paced environment
• You are comfortable thinking on your feet and have a natural curiosity to ask the right questions
• Proven experience in a quota-carrying role with a track record of meeting or exceeding revenue targets.
• Experience developing an account prioritization framework and contact identification strategies.
• Ability to search for and identify prospective business opportunities aligned with business strategy.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role is fully remote in Colorado, candidates for this role must be based in the Colorado metro area. #Remote

The expected base pay range for this position in the Colorado area is $26.17 - $33.17 per hour, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.