Business Manager (C-Store)

Acosta Sales & Marketing; Marlborough (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Acosta Sales & Marketing is seeking a Business Manager (C-Store) in Marlborough, MA to drive sales growth and strengthen relationships with its customers. You will manage the assigned customer business, aiming to increase brand sales and market share while ensuring profitability for manufacturers and Acosta.

Responsibilities include achieving sales and mix goals, communicating priorities to internal teams, and reporting to leadership on new principal introductions.

Qualifications

• Bachelor's Degree or equivalent work experience.
• Proven track record in sales.
• Strong interpersonal, organizational, presentation, negotiation, and sales skills.
• Ability to analyze sales and marketing information to support sales presentations.
• Willing to travel domestically (local travel).

Responsibilities

• Achieve Sales Goals: deliver volume, share, and sales objectives at cost, maximizing revenue through various incentives.
• Strategic Communication: convey principals’ priorities to internal teams to ensure in-store presence.
• Leadership and Reporting: report to General Manager or Team Leader on introductions to new principals.
• Relationship Building: develop and maintain strong relationships with principals and customers.
• Team Collaboration: coordinate between General Managers and key principals on major retail initiatives.
• Market Insight: coordinate market visits and key account calls to drive principals’ programs.
• Feedback and Improvement: provide insights to principals and internal leaders for better programs.
• Information Management: maintain account data and review market pricing for accuracy.

Skills

Sales

Negotiation

Presentation

Relationship building

Analytical thinking

Education

Bachelor's degree or equivalent

Tools

CRM software

Job description

DESCRIPTION

As a Business Manager (C-Store), you will play a pivotal role in driving our company's success by achieving key business objectives and fostering strong relationships with our customers. Responsible for the management of the assigned customer business in a defined marketing area. Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.

RESPONSIBILITIES

• Achieve Sales Goals: Deliver principals’ volume, share, and sales fundamental goals (merchandising, assortment, pricing, and shelving) at the lowest possible cost while maximizing company revenue through brokerage, commissions, bonuses, and contest earnings.
• Strategic Communication: Communicate principals’ priorities to Retail Sales Managers, Sales Technology Managers (IT), Marketing Managers, Business Managers, and the retail selling organization to ensure in-store presence and business objectives are met.
• Leadership and Reporting: Report directly to the General Manager or Team Leader, managing and participating in the development, design, and presentation of Acosta introduction to new principals.
• Relationship Building: Develop and maintain strong relationships with principals and customers, proactively communicating with key principals to foster collaboration and success.
• Team Collaboration: Coordinate ongoing communication between General Managers and key principals and collaborate with Retail Sales Managers on major retail initiatives such as new product introductions, selling drives, and contests.
• Market Insight: Coordinate principals’ market visits and key account calls, utilizing your knowledge of customer, market, and principal to successfully sell principals’ specific programs and initiatives.
• Strategic Utilization: Leverage insights from Senior Vice President, General Manager, Team Leaders, and Senior Business Managers to develop conceptual sales presentations that deliver principals’ objectives.
• Feedback and Improvement: Provide feedback on the effectiveness of principals’ strategies, selling programs, and initiatives to both the principal and the General Manager, and offer suggestions on how to build organizational capacity and improve our business.
• Information Management: Maintain current account distribution information, review market pricing reports for accuracy and competitive activity, and collect and report all competitive activity.
• Skill Development: Proactively manage your personal skill development plan and share customer/manufacturer information with team members to help build organizational capacity.
• Compliance and Financial Management: Ensure all client procedures and policies are followed, achieve client proprietary system expertise to manage promotional plans and fund balances, and monitor and take corrective action as necessary in financial management, such as deductions.
• Additional Duties: Perform other duties as assigned to support the overall success of the business.

QUALIFICATIONS

• Bachelor's Degree or equivalent work experience.
• A proven track‑record in sales; preferably with a food broker or national company.
• Strong interpersonal, organizational, presentation, negotiation, and sales skills.
• Ability to analyze sales and marketing information needed to make effective sales presentations.
• Proficient in a variety of software packages used to support the sales function.
• Willing to travel (local travel)

ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer