Business Line Manager- Software Solutions

ViewSonic; Brea (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401k with company match

Paid Time Off

Company provided equipment

Job summary

ViewSonic seeks a Business Line Manager to own and grow the software product line for Interactive Flat Panel solutions. You will shape product strategy, manage the software portfolio lifecycle, and drive adoption in education and ProAV markets.

The role requires collaboration with software development, product leadership, sales, marketing, and customer success teams to deliver impactful software solutions and market-ready offerings.

Qualifications

• Must have experience guiding software products from concept to sunset.
• Experience shaping product strategy based on customer insights and market data.
• Strong collaboration with engineering, sales, marketing, and support teams.

Responsibilities

• Own the lifecycle management of ViewSonic's software applications and digital solutions, including strategy, roadmap, launches, enhancements, migrations, and end-of-life decisions.
• Define the product vision and strategic priorities using customer insights, market intelligence, and performance data.
• Serve as the business owner for assigned software applications, ensuring alignment with customer needs and business goals.
• Monitor product performance and establish objectives, pricing, monetization strategies, and long-term investments for the portfolio.

Skills

Product lifecycle management

Roadmap development

Cross-functional leadership

Stakeholder management

UI/UX understanding

Cloud & SaaS awareness

Effective communication

Education

Bachelor's degree

Job description

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high visibility work for a global leader in visual technology. For more than 36 years, ViewSonic has built a strong reputation for innovation, quality, and customer focus. Our products and brand are well known throughout the industry, and we continue to grow by investing in people who take ownership, think strategically, and execute with discipline.

We are looking for an energetic, motivated Business Line Manager to own and grow our software product line. This role is critical to ViewSonic’s success in the software and interactive display markets. You will have meaningful ownership, visibility, and the opportunity to shape product direction in categories that are central to our Education and ProAV strategy.

Your Role and Impact

The Business Line Manager will own ViewSonic's software ecosystem for Interactive Flat Panel (IFP) solutions. This role is responsible for product strategy, software roadmap planning, lifecycle management, and driving adoption and market success of solutions that enhance the user experience.

Working closely with software development teams, Product Leadership, Sales, Marketing, Customer Success, Support, and partners, this individual will gather customer and market feedback, prioritize business requirements, and help shape the software portfolio to align with customer needs and goals.

The Business Line Manager serves as the primary owner of software portfolio performance, user adoption, market positioning, monetization strategy, and lifecycle decisions across assigned applications.

Day to Day Responsibilities

• Own the lifecycle management of ViewSonic's software applications and digital solutions integrated with Interactive Flat Panels, including product strategy, roadmap planning, launches, enhancements, migrations, and end-of-life decisions.
• Define the product vision, roadmap, and strategic priorities for assigned software applications using customer insights, market intelligence, performance data, and organizational objectives.
• Serve as the business owner for assigned software applications, ensuring alignment between customer needs, business goals, and long‑term portfolio investments.
• Monitor product performance and partner with leadership to establish business objectives, success metrics, pricing and monetization strategies, and long‑term investment priorities for the software portfolio.

Customer, Sales & Market Engagement

• Serve as the product champion and subject matter expert for assigned software applications, representing the product portfolio across internal teams, customers, channel partners, and industry events.
• Gather and analyze customer feedback, market research, competitive intelligence, usage trends, and stakeholder insights to identify product opportunities, inform strategic decisions, and prioritize future enhancements.
• Present product roadmaps, releases, enhancement priorities, and strategic initiatives to stakeholders while supporting customer discussions related to software functionality, integrations, deployment considerations, and future product direction.

Cross‑Functional Execution, Communication & Enablement

• Serve as the primary liaison between business stakeholders and global software development teams, translating business requirements into actionable initiatives while participating in roadmap planning, sprint reviews, release planning, and product readiness activities.
• Lead cross-functional product launches and release activities, partnering with Marketing, Sales Enablement, Customer Success, and Support teams to develop positioning, training materials, user documentation, release communications, and customer enablement resources.
• Partner with Support and Customer Success teams to evaluate product issues, enhancement requests, and adoption trends, ensuring improvements are incorporated into future releases and lifecycle planning.

Your Profile

• Bachelor's degree in Business, Information Systems, Technology Management, Computer Science, ora relatedfield.
• 3-5 years of experience in software, hardware product management, and UI/UX or a related role with responsibility for product strategy, roadmap ownership, customer adoption, and lifecycle management.
• Demonstrated experience managing software products throughout the full product lifecycle, including defining requirements, prioritizing enhancements, driving roadmap execution, and
• Strong understanding of software ecosystems, cloud applications, SaaS platforms, and device-integrated solutions. Experience with collaboration technology, education technology, workplace technology, or device management platforms is preferred.
• Strong analytical skills with the ability to evaluate adoption metrics, usage data, customer feedback, market trends, and business performance indicators.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross-functional teams across a global organization.
• Self‑motivated, adaptable, and comfortable collaborating regularly with Asia‑based teams in a fast‑paced, global environment.

What’s in it for you:

• Medical, Dental, and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment
• Environment: Hybrid, 3 days in office, 2 days remote
• Travel: Up to 25% travel, mostly to attend major trade shows with occasional customer visits
• Physical Effort: Work requires infrequent physical demands
• Hazards: Negligible, little or no exposure to hazards

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee‑partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Supervision

Reports to: Sr. Business Line Manager

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high visibility work for a global leader in visual technology. For more than 36 years, ViewSonic has built a strong reputation for innovation, quality, and customer focus. Our products and brand are well known throughout the industry, and we continue to grow by investing in people who take ownership, think strategically, and execute with discipline.

We are looking for an energetic, motivated Business Line Manager to own and grow our software product line. This role is critical to ViewSonic’s success in the software and interactive display markets. You will have meaningful ownership, visibility, and the opportunity to shape product direction in categories that are central to our Education and ProAV strategy.

Your Role and Impact

The Business Line Manager will own ViewSonic's software ecosystem for Interactive Flat Panel (IFP) solutions. This role is responsible for product strategy, software roadmap planning, lifecycle management, and driving adoption and market success of solutions that enhance the user experience.

Working closely with software development teams, Product Leadership, Sales, Marketing, Customer Success, Support, and partners, this individual will gather customer and market feedback, prioritize business requirements, and help shape the software portfolio to align with customer needs and goals.

The Business Line Manager serves as the primary owner of software portfolio performance, user adoption, market positioning, monetization strategy, and lifecycle decisions across assigned applications.

Day to Day Responsibilities

Portfolio Strategy & Planning

• Own the lifecycle management of ViewSonic's software applications and digital solutions integrated with Interactive Flat Panels, including product strategy, roadmap planning, launches, enhancements, migrations, and end‑of‑life decisions.
• Define the product vision, roadmap, and strategic priorities for assigned software applications using customer insights, market intelligence, performance data, and organizational objectives.
• Serve as the business owner for assigned software applications, ensuring alignment between customer needs, business goals, and long‑term portfolio investments.
• Monitor product performance and partner with leadership to establish business objectives, success metrics, pricing and monetization strategies, and long‑term investment priorities for the software portfolio.

Customer, Sales & Market Engagement

• Serve as the product champion and subject matter expert for assigned software applications, representing the product portfolio across internal teams, customers, channel partners, and industry events.
• Gather and analyze customer feedback, market research, competitive intelligence, usage trends, and stakeholder insights to identify product opportunities, inform strategic decisions, and prioritize future enhancements.
• Present product roadmaps, releases, enhancement priorities, and strategic initiatives to stakeholders while supporting customer discussions related to software functionality, integrations, deployment considerations, and future product direction.

Cross‑Functional Execution, Communication & Enablement

• Serve as the primary liaison between business stakeholders and global software development teams, translating business requirements into actionable initiatives while participating in roadmap planning, sprint reviews, release planning, and product readiness activities.
• Lead cross‑functional product launches and release activities, partnering with Marketing, Sales Enablement, Customer Success, and Support teams to develop positioning, training materials, user documentation, release communications, and customer enablement resources.
• Partner with Support and Customer Success teams to evaluate product issues, enhancement requests, and adoption trends, ensuring improvements are incorporated into future releases and lifecycle planning.

Your Profile

• Bachelor's degree in Business, Information Systems, Technology Management, Computer Science, ora relatedfield.

• 3-5 years of experience in software, hardware product management, and UI/UX or a related role with responsibility for product strategy, roadmap ownership, customer adoption, and lifecycle management.

• Demonstrated experience managing software products throughout the full product lifecycle, including defining requirements, prioritizing enhancements, driving roadmap execution, and
• Strong understanding of software ecosystems, cloud applications, SaaS platforms, and device-integrated solutions. Experience with collaboration technology, education technology, workplace technology, or device management platforms is preferred.
• Strong analytical skills with the ability to evaluate adoption metrics, usage data, customer feedback, market trends, and business performance indicators.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross‑functional teams across a global organization.
• Self‑motivated, adaptable, and comfortable collaborating regularly with Asia‑based teams in a fast‑paced, global environment.

What’s in it for you:

• Medical, Dental, and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Environment: Hybrid, 3 days in office, 2 days remote
• Travel: Up to 25% travel, mostly to attend major trade shows with occasional customer visits
• Physical Effort: Work requires infrequent physical demands
• Hazards: Negligible, little or no exposure to hazards

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee‑partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.