Business Development Supervisor – Marketing Analytics & Performance

Canon Solutions America; Itasca (IL); Hybrid; USD 62,000 - 93,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program

Volunteer opportunities

Canon welcome kit and merch

Job summary

Canon U.S.A., Inc. is seeking a Business Development Supervisor to bridge marketing strategy and sales execution. You will lead a BD team, implement data-driven decision-making, and manage pipeline-generating campaigns to maximize ROI and revenue growth.

The role focuses on establishing tracking frameworks, overseeing daily BD operations, and collaborating with marketing and sales to optimize performance. Hybrid work model with Office in Itasca area in Illinois, United States.

Qualifications

• 5 years of related experience in business development or marketing.
• Bachelor's degree in marketing or related field preferred.
• Strong communication, organization, and CRM/tool proficiency.

Responsibilities

• Supervise and mentor the business development team with regular feedback.
• Generate high-quality leads and maintain a steady sales pipeline through campaigns.
• Monitor and hand off marketing leads to sales in a timely, accurate manner.
• Identify process improvements to boost BD efficiency and effectiveness.
• Prepare and present reports on marketing performance and lead generation outcomes.
• Support campaign execution to maximize lead volume and SQLs.
• Ensure compliance with engagement rules across divisions and partners.
• Provide technical guidance and support to business development agents when needed.

Skills

Team Leadership

Lead Management

Data Analysis

Process Improvement

Reporting

Campaign Support

Governance

Technical Support

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

CRM Software

Job description

About the Role

The Business Development Supervisor bridges the gap between marketing strategy and sales execution. Reporting directly to Marketing, this role leads the business development team with a heavy focus on data-driven decision-making, campaign execution, and performance optimization. The ideal candidate will establish tracking frameworks, manage pipeline-generating campaigns, and supervise daily BD operations to maximize campaign ROI and revenue growth.

Your Impact

• Team Leadership: Supervise and mentor the business development team, providing guidance, support, and performance feedback on a regular basis to ensure team success. Schedule regular one-on-one meetings with the team to discuss progress, address any challenges, and provide feedback.
• Lead Management: Implement strategies to generate high-quality leads and maintain a consistent flow of potential customers into the sales pipeline. Support the execution of targeted marketing campaigns to ensure a high volume of marketing leads. Proven ability to manage partner channels impartially, ensuring fair and balanced support for all partners while driving collaborative success.
• Data Analysis: Monitoring the performance of marketing leads and ensuring timely handover of leads.
• Process Improvement: Work closely with management to identify process improvements to enhance the efficiency and effectiveness of the business development team.
• Reporting: Prepare and present regular reports on marketing performance, lead generation, and campaign results for senior management.
• Campaign Management Support: Assist in the execution of marketing campaigns to ensure a high volume of marketing leads are generated resulting in SQL’s.
• Governance: Demonstrate a clear understanding of, and strict adherence to, the rules of engagement specific to each instance and division, ensuring compliance and consistency across all interactions.
• Technical Support: Provide expert troubleshooting and support for business development agents, addressing their inquiries and resolving challenges in a timely and efficient manner.

About You: The Skills & Expertise You Bring

Requires 5 years of related experience; bachelor's degree in a relevant field preferred.

• Bachelor's degree in marketing, business administration, or a related field.
• Experience in leadership or supervisory role
• Proven experience in lead management, marketing coordination, or a similar role.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other marketing tools.
• Detail-oriented and proactive approach to problem-solving.

In accordance with applicable law, we are providing the anticipated base salary for this role:$61,800 - $92,520 annually.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.