Business Development Specialist

IMI Industrial Services Group; Athens (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

IMI Industrial Services Group in Athens, GA is seeking a full-time, sales-driven Business Development Specialist to support revenue growth and market expansion across fabrication and industrial field services. You will lead prospecting, nurture pipeline, engage customers, and help shape proposals while coordinating with operations and leadership to align client needs with IMI capabilities.

The role emphasizes market research, trade shows participation, and content development to strengthen brand

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• Experience in B2B sales, business development, or sales support (industrial or construction preferred).
• Proficiency with CRM systems, sales tracking tools, and Microsoft Office.
• Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence.
• Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives.

Responsibilities

• Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking.
• Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking.
• Participate in customer meetings, job walks, and site visits to identify project opportunities.
• Assist with preparation of proposals, bids, sales presentations, and qualification packages.
• Conduct market and competitor research to identify target accounts and growth opportunities.
• Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities.
• Support trade shows, conferences, and client events as sales and relationship-building tools.
• Maintain and update sales collateral, digital content, and customer-facing materials; support lead generation and outreach.
• Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels.
• Plan and execute trade shows, conferences, client events, and community outreach initiatives.
• Manage website content, social media, email marketing, and promotional materials.
• Coordinate messaging with sales, operations, and leadership to align capabilities.

Skills

CRM proficiency

Verbal and written communication

Microsoft Office

Self-motivated

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

CRM systems

Sales tracking tools

Microsoft Office

Job description

About Us

IMI Industrial Services Group is a full service, total solutions, industrial contractor. Established in 1988 in Watkinsville, Georgia, IMI has over 30 years of success in the Industrial construction industry. We have three satellite offices in Augusta, Covington, and Winder, GA. IMI supports manufacturers throughout most of the Southeast and we are expanding rapidly; big enough to have all the necessary resources, but small enough to give genuinely helpful personalized attention to everyone who puts their trust in us.

About Us

IMI Industrial Services Group is a full service, total solutions, industrial contractor. Established in 1988 in Watkinsville, Georgia, IMI has over 30 years of success in the Industrial construction industry. We have three satellite offices in Augusta, Covington, and Winder, GA. IMI supports manufacturers throughout most of the Southeast and we are expanding rapidly; big enough to have all the necessary resources, but small enough to give genuinely helpful personalized attention to everyone who puts their trust in us.

Why IMI?

• Safety, Integrity, Quality, and Production will always be met at IMI
• We have maintained steady growth and continually strive to advance.
• Founded on family values and principles
• Focused on work/life balance
• Rewards:
• Competitive salary packages
• Healthcare benefits
• PTO plans
• 401k with company match
• Employee Referral Program
• Tuition Reimbursement Program
  

Job Summary

IMI is seeking a full-time sales-driven Business Development Specialist local to the Athens, GA area.

Essential Functions

The Business Development Specialist will be responsible for actively supporting revenue growth, new customer acquisition, and market expansion across fabrication and industrial field services. This role emphasizes prospecting, pipeline development, customer engagement, and sales execution, while supporting brand positioning and marketing initiatives.

• Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking
• Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking
• Participate in customer meetings, job walks, and site visits to identify project opportunities
• Assist with preparation of proposals, bids, sales presentations, and qualification packages
• Conduct market and competitor research to identify target accounts and growth opportunities
• Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities
• Support trade shows, conferences, and client events as sales and relationship-building tools
• Maintain and update sales collateral, digital content, and customer-facing materials. Support business development initiatives through lead generation, market research, and customer outreach
• Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels
• Plan and execute trade shows, conferences, client events, and community outreach initiatives
• Manage website content, social media, email marketing, and promotional materials
• Coordinate closely with sales, operations, and leadership to align messaging with capabilities

Education And Experience

• Bachelor's degree in Business, Marketing, Communications, or a related field
• Experience in B2B sales, business development, or sales support (industrial or construction preferred)
• Demonstrated ability to prospect, initiate customer conversations, and support deal progression
• Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence
• Proficiency with CRM systems, sales tracking tools, and Microsoft Office
• Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives

Work Environment/Physical Demands

• Stand or walk for long periods of time, including jobsite visits
• Manual dexterity needed for repetitive tasks and operating standard office equipment
• Ability to lift and carry up to 25lbs, occasionally more with assistance
• Willingness to travel up to 50% to fabrication shops, jobsites, customer offices, and industry events

IMI maintains a Drug-Free Workplace in compliance with federal/state regulations. Employees are prohibited from using or possessing illegal drugs or alcohol on duty. This position is subject to pre-employment, reasonable suspicion, and random drug testing.

IMI Industrial Services Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.