Business Development & Marketing Manager

Via Collective, Incorporated; Springs (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

HSA

401(k) retirement plan with employer-m

Paid time off

Job summary

Via Collective, Incorporated in the United States is seeking an experienced marketing and business development professional to lead market research, proposal management, and CRM-driven pipeline strategy. You will craft strategic campaigns, coordinate proposals, and coordinate cross-functional teams to win new business.

The role combines market intelligence, content creation, and digital marketing to raise visibility and drive growth across our wayfinding and related sectors.

Qualifications

• 5-8 years of experience in marketing, proposal management, or business development support within wayfinding, architecture, engineering, or construction
• A Bachelor's degree in Business, Marketing, Architecture, Engineering, Construction Management, or a related field
• Strong communication, writing, editing, and visual storytelling skills

Responsibilities

• Identify prospective clients, market trends, and emerging opportunities within target sectors through ongoing research.
• Maintain a current view of relevant federal, state, municipal, and institutional procurement activity relevant to wayfinding scopes.
• Develop speaking and presentation opportunities to execute thought leadership strategies and coordinate logistics for leadership attendance at industry events.
• Report on pipeline activity, prospect engagement, and market intelligence at company-wide meetings.
• Manage the full proposal process from identification through submission, coordinating technical input, writing, formatting, and managing on-time delivery.
• Develop comprehensive proposal strategies including coordination of teaming partners.
• Lead go/no-go research and prepare recommendations for leadership's review.
• Maintain the proposal library including case studies and team resumes.
• Own the CRM platform end-to-end to ensure ongoing data integrity and set data entry standards.
• Analyze CRM data and synthesize market intelligence to actively inform business development strategy.
• Maintain up-to-date pipeline records, including opportunity stages, probabilities, and values.
• Produce regular pipeline reporting for leadership to track win rates and ROI over time.
• Coordinate professional photography of completed projects to build a high-quality visual asset library.
• Manage project launches across all external channels to maximize visibility and impact.
• Identify relevant awards programs and coordinate submission of entries.
• Develop, design, and manage internal marketing communications and materials within the Via Collective brand.
• Contribute to quarterly content strategy planning with leadership and the Creative Director.
• Produce the monthly eNewsletter and manage social media channels, a rolling content calendar, and execute thought leadership campaigns.
• Develop and maintain pitch decks, client presentations, and marketing collateral for leadership outreach.
• Perform quarterly reviews and updates to the company website to ensure content alignment with current positioning.

Skills

Market research

Proposal management

Business development

Written communication

Education

Bachelor's degree in Business, Marketing, Architecture, Engineering, Construction Management, or related field

Tools

Nimble

HubSpot

Salesforce

Job description

Key Responsibilities

Market Research & Intelligence

• Identify prospective clients, market trends, and emerging opportunities within target sectors through ongoing research.
• Maintain a current view of relevant federal, state, municipal, and institutional procurement activity relevant to wayfinding scopes.
• Develop speaking and presentation opportunities to execute thought leadership strategies and coordinate logistics for leadership attendance at industry events.
• Report on pipeline activity, prospect engagement, and market intelligence at company-wide meetings.

Proposal Management

• Manage the full proposal process from identification through submission, coordinating technical input, writing, formatting, and managing on-time delivery.
• Develop comprehensive proposal strategies including coordination of teaming partners.
• Lead go/no-go research and prepare recommendations for leadership's review.
• Maintain the proposal library including case studies and team resumes.

CRM & Pipeline Management

• Own the CRM platform end-to-end to ensure ongoing data integrity and set data entry standards.
• Analyze CRM data and synthesize market intelligence to actively inform business development strategy.
• Maintain up-to-date pipeline records, including opportunity stages, probabilities, and values.
• Produce regular pipeline reporting for leadership to track win rates and ROI over time.

Project Promotion & Awards

• Coordinate professional photography of completed projects to build a high-quality visual asset library.
• Manage project launches across all external channels to maximize visibility and impact.
• Identify relevant awards programs and coordinate submission of entries.
• Develop, design, and manage internal marketing communications and materials within the Via Collective brand.

Marketing & Digital

• Contribute to quarterly content strategy planning with leadership and the Creative Director.
• Produce the monthly eNewsletter and manage social media channels, a rolling content calendar, and execute thought leadership campaigns.
• Develop and maintain pitch decks, client presentations, and marketing collateral for leadership outreach.
• Perform quarterly reviews and updates to the company website to ensure content alignment with current positioning.

Qualifications:

• Experience: 5-8 years of experience in marketing, proposal management, or business development support within wayfinding, architecture, engineering, or construction
• Education: A Bachelor's degree in Business, Marketing, Architecture, Engineering, Construction Management, or a related field
• Technical Knowledge: A track record of owning the proposal process end-to-end and navigating procurement, owning a CRM platform (Nimble, HubSpot, Salesforce, or similar) as a system of record
• Skills: Strong communication, writing, editing, and visual storytelling skills,

Requirements

• High attention to detail with a solution-driven mindset.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Willingness to adapt and respond to changing project needs.
• Experience with marketing tools (Mailchimp, Sprout Social, Instagram, etc) and proficiency in Microsoft Office, InDesign/Adobe Creative Suite; working knowledge of Canva

What We Value:

• A commitment to high-quality design and execution.
• A growth mindset, always seeking new insights and improvements.
• A positive and collaborative attitude, fostering a supportive team environment.
• Alignment with our firm’s vision and values, contributing to the long-term success of both our projects and our team.

Why Join Us

This is a chance to own new business development for a respected, award-winning name in a specialized, relationship-driven corner of the AEC industry — with direct visibility to firm leadership and real influence over how we grow.

Via Collective, Inc. is an equal opportunity employer.

1. Only candidates authorized to work in the U.S. will be considered.
2. This is a full-time hybrid position (2 - 3 days in office).
3. Benefits, including paid time off, healthcare, an HSA, and a 401(k) retirement plan with employer matching, are available after 3 months.