Business Development Manager Undercar Sales

Genuine Parts Company; Stevens Point (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Genuine Parts Company is seeking a Business Development Manager for the Under Car / Brakes category. The role focuses on expanding sales to current and new customers at all distribution levels and executing strategic initiatives, promotions, and training.

You will collaborate with regional teams, drive category growth, and deliver training materials while building strong relationships with store owners and installers across the territory. This role requires travel and a proven sales background.

Qualifications

• 3-5 years of selling and account management experience with a track record of growing new and existing business.
• Must possess a valid driver's license and be able to travel within the territory, including overnights as required.
• Strong sales acumen and ability to communicate with store owners, installers, and teams.
• Familiarity with inventory management and CRM tools to drive store performance.
• Bachelor’s degree or equivalent sales/marketing experience.

Responsibilities

• Presents, communicates, and sells on category initiatives, promotions, and training to storeowners and installers.
• Collaborates with TSM/TMOD teams on store readiness and inventory assessments.
• Provides field insights to support sales and category initiatives.
• Achieves territory quotas and trains store employees on Under Car programs.
• Builds long-term relationships with store owners as a trusted advisor.
• Leads category-specific sales blitzes and manages promotional events.
• Executes HQ and regional sales plans to grow business opportunities.
• Maintains strong customer service and accounts communication across the territory.

Skills

Sales & account management

Territory sales

Communication

Education

Bachelor’s Degree or equivalent sales/marketing experience

Tools

CRM systems

Inventory management software

Job description

Business Development Manager, Under Car / Brakes

The Business Development Manager, Under Car / Brakes expands Under Car product sales to current and new customers at all distribution levels. The role is responsible for communicating and executing assigned Categories strategic initiatives, sales promotions, and training.

Job Summary

The Business Development Manager, Under Car / Brakes expands Under Car product sales to current and new customers at all distribution levels. The role is responsible for communicating and executing assigned Categories strategic initiatives, sales promotions, and training.

Responsibilities

• Presents, communicates, and sells storeowners and their installer customers on NAPA category strategic initiatives, promotions, value propositions and training materials.
• Partners closely with TSM/TMOD teams on ISO Store Readiness/Inventory levels and assessments.
• Provides field insights to help drive sales and strategic Category initiatives.
• Achieves territory sales quotas and provides training to store employees on the proper implementation and utilization of NAPA Under Car programs.
• Works as an advisor and business partner role with store owners to build long-term relationships.
• Leverages Category expertise to prepare stores to manage effective inventory levels.
• Manages, organizes, and leads category specific sales blitz’s in assigned territory.
• Consistently meets or exceeds monthly, quarterly, yearly financial targets.
• Provides top-notch customer service and communication to all accounts in territory.
• Demonstrates a thorough knowledge of all aspects of assigned product lines.
• Provides classroom and/or “in-field” education and training to customers on assigned product lines.
• Executes weekly, monthly, quarterly and HQ sales plans to achieve business growth opportunities consistent with the Company’s growth objectives.
• Executes Category sales programs/strategies to improve the overall effectiveness of the territory, DC, District and/or area business activities.
• Conducts periodic account reviews to keep management updated on key progress indicators.
• Attend, organize, and manage key promotional events and trade shows.
• Participate with colleagues in sharing marketing intelligence about product opportunities that will grow sales.
• Performs other duties assigned.

Qualifications

• 3-5 years of previous selling and account management experience. Must have a solid record of success developing new business, while still being able to maintain and grow existing business.
• Must possess a valid driver's license.
• Must be able to travel within assigned territory: travel to account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
• Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
• Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
• Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
• Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives.
• Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
• Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.

Preferred Qualifications

• Bachelor’s Degree or equivalent sales/marketing experience.

Leadership

• Embodies the following values: serve, perform, influence, respect, innovate, team.
• Effectively communicates by motivating and inspiring others through clear and proactive communication.
• Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
• Makes balanced decisions and thinks strategically by being a forward thinker.
• Develops high-performing teams by providing inclusive leadership, attracting, and developing world-class talent, providing ongoing feedback, and building trust across the organization.

Physical Demands / Working Environment

• Ability to operate a company vehicle safely and effectively for extended periods of time throughout cities, job sites, major highways, and interstates (including tunnels and bridges) and in all weather conditions.
• Regularly required to stand, walk, use of hands, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl, and talk or hear.
• Frequently lift and/or move up to 60 pounds.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Ability to frequently attend events after hours and/or on weekends.
• Travel requirements upwards of 50% at any given time.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.