Business Development Manager- Training Services

Shermco Industries; Irving (TX); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Shermco Industries in the Dallas–Fort Worth region seeks an experienced strategic business development professional to drive revenue for External Training Services, selling instructor-led electrical safety, technical, compliance, and workforce-training programs to industrial, utility, and energy-sector clients. This remote/hybrid role is ideally located in DFW or regional Texas.

You will own territory plans, qualify new business, manage a forecasted pipeline, and coordinate with training

Qualifications

• 5+ years in outside B2B sales, preferably industrial training or related markets.
• Self-directed with strong communication and presentation skills.
• Proven ability to prospect, forecast, and close deals.
• Experience selling into engineering, O&G, power, renewables is a plus.
• Willingness to travel up to 50% for customer engagement.

Responsibilities

• Drive revenue growth for External Training Services by closing opportunities.
• Develop territory, account, and market-development plans aligned to growth goals.
• Prospect and qualify new business with decision-makers across functions.
• Own an annual sales target and maintain a robust pipeline and forecast.
• Serve as a consultative resource on course offerings, delivery formats, and standards.
• Represent External Training Services at events and campaigns; convert interest to opportunities.
• Lead discovery, coordinate with training leadership to design scopes and pricing.
• Build strategic relationships through account reviews, renewals, and cross-sell.

Skills

Outside B2B sales

Self-directed

Interpersonal communication

Negotiation skills

Technical knowledge

Travel up to 50%

Education

Bachelor's degree (desirable)

Tools

Salesforce CRM

Industrial Info Resources

Job description

Overview

Overview

About Shermco

Since 1974, Shermco has become North America’s largest and fastest growing NETA-accredited electrical testing organization. Our focus is to make sure electrical power systems are functioning properly and safely. Additionally, our Professional Engineering Group, Rotating Machinery Division, Renewable Energy Services, and Field Repair and local Repair Service Centers, places Shermco in a position to handle all things electrical, all done with an emphasis on safety and client service. Shermco is ISO certified, a member of EASA, AWEA, PEARL and is accredited by NETA, PEV, SKF & ANAB. Shermco Industries is a founding member of NETA and has one of the largest field services divisions in the industry.

Shermco Industries is seeking an experienced strategic business development professional that will work with our External Training Services Team.

The position is remote/hybrid, but ideally, we would like this person to be located in the DFW or Regional Texas area(s).

Responsibilities

• Drive revenue growth for Shermco’s External Training Services by identifying, developing, and closing opportunities for instructor-led electrical safety, technical, compliance, and workforce-development training with industrial, commercial, utility, and energy-sector clients.
• Develop and execute territory, account, and market-development plans that align customer needs with Shermco’s external training capabilities, growth objectives, and target industries.
• Prospect and qualify new business by engaging safety, operations, maintenance, engineering, human resources, and learning-and-development decision-makers and by assessing training requirements, audience size, delivery preferences, schedule, budget, and purchasing process.
• Own an annual sales target and maintain a healthy, accurately forecasted pipeline sufficient to achieve revenue, margin, and new-account goals.
• Serve as a consultative resource to customers by maintaining working knowledge of Shermco’s course offerings, delivery formats, instructor capabilities, applicable electrical safety standards, and prevailing workforce-training needs.
• Represent External Training Services at customer meetings, industry events, conferences, trade shows, associations, webinars, and targeted campaigns; convert resulting interest into qualified opportunities.
• Lead discovery meetings and site visits, then coordinate with training leadership and subject-matter experts to develop scopes, schedules, pricing, proposals, presentations, and customized training solutions.
• Build and expand strategic customer relationships through regular account reviews, post-training follow-up, multi-site program development, renewals, and cross-selling of relevant Shermco services.
• Manage the complete sales process in the CRM, including lead and contact information, activity, opportunity stage, probability, next steps, forecast, proposal status, purchase orders, and contractual requirements.
• Act as the commercial handoff point between the customer and Shermco’s training operations team, ensuring sold commitments, course content, participant requirements, logistics, documentation, and follow-up expectations are clearly communicated.
• Consistent collaboration with the ISR (Inside Sales Rep), Training Services Director, and VP, WMS to keep department initiatives and goals on track.

Qualifications

• Bachelor's degree is desired but not required.
• 5+ years of successful outside B2B sales experience, preferably in selling industrial training services such as NETA, Electrical Safety, and Electrical Equipment and Rotating Equipment Maintenance and Reliability. In lieu of this experience, we will consider sales experience in engineering, or heavy industrial markets with experience selling into O&G, Power Generation, and Renewables.
• Demonstrated ability to be self-directed and highly motivated.
• Strong interpersonal, communication, written and oral presentation skills and solid understanding of profitability and other financial measurements.
• Strong sales skills including effective negotiating skills, ability to successfully interact with key customer decision makers and influencers, and ability to prospect new customers and forecast future business.
• Must be able to demonstrate technical knowledge and consultative skills.
• Required overnight travel up to 50% of the time.
• Advanced computer skills with the following software: Excel, Word, Adobe, Microsoft Outlook.
• Proficiency with CRM and lead software like Salesforce and Industrial Info Resources.

EQUAL OPPORTUNITY EMPLOYER | DRUG-FREE WORKPLACE

Shermco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Shermco is a drug-free workplace.

NO AGENCIES PLEASE

Pay Range

USD $135,000.00 - USD $150,000.00 /Yr.