Business Development Liaison

Ohio Living; Northern (KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Ohio Living is seeking a Business Development Liaison to plan and implement marketing and sales activities for home health and hospice services. You will develop and maintain referral sources, coordinate patient referrals, and support programs with strategic marketing efforts.

The role emphasizes building relationships with physicians, healthcare organizations, and community leaders while meeting volume goals and ensuring smooth patient transitions to services.

Qualifications

• Bachelor’s degree in a related field required; or current unencumbered RN/LPN license in Ohio.
• Two years sales/marketing experience required; five years if no degree/license.
• One year experience in home health and/or hospice transition preferred.

Responsibilities

• Develops and maintains contact with key referral sources toward new referrals.
• Achieves individual sales/volume goals; coordinates referrals and patient intake.
• Develops annual marketing plan with the Director of Business Development and tracks referrals.
• Builds relationships with physicians, organizations, community leaders, families and patients.

Skills

Sales/Marketing

Relationship building

Education

Bachelor's degree in related field

RN or LPN license in Ohio

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! Our intention is to have employees who are passionate about making their personal mission statement come to life each day at work! Be it through providing healing, eradicating loneliness, contributing to efficiencies, streamlining processes, being dependable, sparking creativity or something else, the demonstration of HOW you do your job is just as important as WHAT you do in your job. Alongside our valued employees, we are making a difference throughout the state of Ohio in the lives of those that need healthcare or those embracing the next chapter of their lives. Sustained members of our team demonstrate accountable behavior and share our values of customer service, innovation, integrity, inclusion, financial stewardship, leadership and care.

The Business Development Liaison is responsible for planning and implementing marketing and sales activities for home health and hospice by developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of the organization, sales support to programs, and referral of patients to appropriate and desired services.

Essential Activities and Tasks

Business Development - 80%

Develops and maintains contact with key, targeted referral sources toward the generation of new referrals. Develops new referral sources and follows up with discharged patients to determine their need to re-establish services. Provides referral sources with current information on services. Responsible for achievement of individual sales/volume goals as developed and prioritized by Director of Business Development. Develops and coordinates referrals leading to these programs. Coordinates and facilitates patient referral and intake, conducts, as needed, a pre-admission review of patients and obtains, as appropriate, written orders from physicians and Face to Face information as defined on form. Develops the annual marketing plan with the Director of Business Development and participates in ongoing planning and marketing evaluation activities. Included are ongoing competitive analysis, marketing needs assessments, and tracking of referrals. Identifies opportunities for formal or contractual relationships with physicians and organizations. Participates in activities and events that promote the image of the organization. Participates in department and program planning meetings. Reports information to program staff on marketing issues and facilitates coordination of marketing activities. Attends corporate and local training, as needed on sales and marketing principles methods. Develops and maintains professional and positive relationships with community leaders, staff, all referral sources and families and patients needing hospice, home health or other community services.

Quality and Compliance Management - 15%

Maintains current knowledge of funding and government regulations. Utilizes technology (netbooks, CRM, etc.) to effectively plan, maintain, and document marketing related activities.

Customer Service - 5%

Appropriately identifies needs of community adults. Coordinates education and program services to meet identified needs. All other duties as assigned.

Qualifications

Education

Bachelor's degree in a related field required; or Current unencumbered license in the state of Ohio to practice as a Registered Nurse (RN) or Licensed Practical Nurse (LPN) required.

Experience

Two years sales/marketing experience required. In absence of a degree or license, five years sales/marketing experience in home health or hospice required. One year experience in a home health and/or hospice transition preferred.

Other Requirements

Must be able to read, write, speak, and understand the English language. Must possess a valid driver's license and acceptable driving record. Must be insurable under professional liability and crime coverage policies as specified by insurance carrier underwriting standards.

Working Conditions and Special Requirements

Sitting - Up to 8 hours/day Standing - Up to 4 hours/day Walking - Up to 2 hours/day Lifting, transferring, pushing or pulling equipment/supplies - Up to 25 pounds Driving - Up to 6 hours/day Risk Category for Exposure to Bloodborne Diseases - III

About Us

Across our 11 life plan communities, we offer a range of options from independent living apartments and villas to specialized memory care and everything in between. Whether it's a helping hand or skilled nursing care, we're here to provide support at every stage of life's journey. But our commitment doesn't stop at our doorstep. Between Ohio Living Home Health & Hospice and Ohio Living Palliative Medicine, we extend our care to over 10 million Ohioans in the 43 counties we serve. We also offer provider-owned physician and nurse practitioner services, a Medicare Advantage plan, and pharmacy services - because health and wellness go hand in hand. The Ohio Living Foundation raises millions of dollars each year to support the people and programs of Ohio Living. From charity care to special programs and beyond, they're dedicated to making a difference in the lives of those we serve and ensuring that no one is left behind. At Ohio Living, our mission is that heart of all we do. For over 100 years, it has been our promise to care, to support, and to enrich the lives of our residents and communities.