Business Development Lead

VusionGroup; Coppell (TX); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Generous paid time off (PTO)

Health & Wellness benefits

Financial planning resources

Hybrid work options

Volunteer time off

Career growth opportunities

Commuting benefits

Job summary

A fast-growing retail tech company in Coppell is seeking a People Business Partner to drive lead generation and business development. The ideal candidate has over 5 years in sales enablement, strong proficiency in CRM tools, and outstanding communication skills. This role offers a hybrid work model, generous PTO, and a competitive salary of $180,000 to $300,000.

Qualifications

• 5+ years in sales enablement with a focus on lead generation.
• Ability to work independently and cross-functionally.
• Experience in building and nurturing client relationships.

Responsibilities

• Drive changes in sales behavior and pipeline management.
• Research and identify potential clients.
• Build relationships with prospects and strategic partners.

Skills

Proficiency in CRM platforms

Strong communication skills

Data-driven mindset

Presentation skills

Education

Bachelor’s or master’s degree

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Apollo

Job description

Overview

Be among the first 25 applicants. Join VusionGroup as a People Business Partner / HR Management professional focused on building and managing the top of funnel lead generation and contribute to commercial growth in a fast-growing retail tech environment.

VusionGroup is a fast-growing retail tech company and a world leader in IoT and data technologies for commerce. Our mission is to help retailers and brands use digitalization to become more efficient, more intelligent, and more sustainable, enabling more positive commerce.

Key Responsibilities

• Be a Change Agent to drive changes in sales behavior, top-of-funnel pipeline management, opportunity creation, and operational rigor.

• Lead Generation
• Research and identify potential clients through online platforms, databases, and industry events.
• Develop and execute targeted campaigns based on personas and customer priorities/pain points.
• Qualify leads based on predefined criteria (budget, authority, need, timeline).
• Maintain and update CRM with accurate lead data and activity logs.
• Collaborate with marketing to optimize messaging and targeting strategies.
• Engage with channel partners to maximize conversion in grocery and c-store spaces.
• Coordinate with sales to define and track the sample process and ensure proper messaging and branding.
• Streamline lead generation processes and ensure clear attribution of lead origin and messaging.

• Business Development
• Build and nurture relationships with prospects and strategic partners.
• Conduct discovery calls to understand client needs and pain points.
• Present company solutions and value propositions effectively.
• Coordinate with sales to transition qualified leads into opportunities.
• Identify upsell and cross-sell opportunities within existing accounts.

• Reporting & Strategy
• Provide weekly reports on pipeline health and growth opportunities.
• Offer insights to improve outreach tactics and sales enablement tools.
• Stay informed on industry trends, competitor activity, and market shifts.
• Monitor lead conversion metrics and campaign performance; maintain CRM records (Salesforce).

Qualifications

• Experience: 5+ years in sales enablement; 5+ years in sales or supporting sales roles.
• Skills: Proficiency in CRM platforms (e.g., Salesforce, HubSpot); familiarity with lead gen tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo).
• Abilities: Strong communication and interpersonal skills; strong presentation skills; ability to work independently and cross-functionally; data-driven mindset with attention to detail.
• Education: Bachelor’s or master’s degree or equivalent.

We innovate. We help communities thrive.

VusionGroup has an international presence in 19 countries with a globally distributed team.

Benefits & Culture

• Generous paid time off (PTO): 35 days to enable work/life integration.
• Health & Wellness: Benefits eligibility from day one, plus retirement plans.
• Financial planning resources and retirement savings support.
• Family-First support and time for self-care.
• Hybrid work: two days from home, three days in office, with options to work remotely up to two weeks per year.
• Volunteer time off and community involvement support.
• Career growth: E-learning, workshops, and potential global mobility.
• Commuting benefits: up to $100/month.
• Philanthropy: Company matches donations up to $500/year.

Equal Opportunity

All information will be kept confidential according to EEO guidelines.

Location & Roles

Location: Dallas, TX. Salary range: $180,000.00–$300,000.00.