Business Development Executive

Colonial Group; Town of Florida (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Aline is seeking a Business Development Executive in New York to own net-new logo acquisition across Mid-Market segments. You will carry a defined quota, drive a consultative sales motion, and build lasting partnerships with senior living operators.

You will travel to industry events and client sites as a face of the brand, collaborating with Marketing, Product, and Revenue Operations to ensure pipeline health and predictable growth.

Qualifications

• 3+ years of full-cycle B2B SaaS sales experience.

Responsibilities

• Own the entire sales cycle from first outreach to signed contract.
• Target net-new logo acquisition within the Mid-Market segment.
• Maintain a pipeline-to-quota ratio of 4:1 or greater.
• Collaborate with Solutions Consultants to deliver tailored demos and proof of value.
• Engage stakeholders across buyer committees to move deals forward.

Skills

Full-cycle B2B SaaS sales

Quota ownership

Active listening

Education

Bachelor's degree in business or related field

Tools

Salesforce

CRM

Job description

Elevate Aging. Drive Change. Own Your Impact.

Aline is on a mission to transform the senior living industry. Our platform powers the complete resident lifecycle — from CRM and Marketing to Clinical Care, Billing, and Operations. We are in a phase of strategic acceleration, and we are looking for driven sales professionals who are ready to grow with us.

As a Business Development Executive, you will own net-new logo acquisition across all customer segments with a focus on Mid-Market. You will carry a quota, execute a consultative sales motion, and build trusted relationships that turn prospects into long-term partners. This is a role for someone who brings energy, process discipline, and a genuine curiosity about the customers they serve — and who wants to be part of a high-performance team where methodology, strategy, and coaching are the foundations of success.

Responsibilities

You will own the entire sales cycle with extreme ownership over your numbers — from first outreach to signed contract. Your primary focus is net-new logo acquisition within the Mid-Market segment. You will carry a defined quota and are expected to maintain a pipeline-to-quota ratio of 4:1 or greater.

• Lead with Insights: You don't just qualify leads — you uncover business triggers. You conduct deep discovery to establish credibility and determine strategic fit before ever presenting a solution.
• Build the Business Case: You quantify the financial impact of a prospect's current challenges and build a compelling case that ties our solution directly to their operational and financial outcomes.
• Orchestrate the Deal Strategy: You act as the pilot of the deal, partnering closely with Solutions Consultants to deliver tailored demonstrations where every meeting proves specific value — never a generic tour.
• Navigate Buying Committees: You engage the right stakeholders — from operational leaders to executive sponsors — and build the alignment needed to move deals forward with confidence.
• Drive the Timeline: You don't hope for a close date — you engineer it. You use shared project plans to align timelines with buyers and proactively navigate procurement steps to maintain momentum.
• Manage Your Business: You commit to accuracy. You maintain a clean Salesforce pipeline with forecasts based on objective milestones, not optimism.
• Build and Maintain Pipeline: You prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up to sustain consistent top-of-funnel activity.
• Represent Aline in the Market: You will travel to industry conferences, trade shows, and client sites as a face of the brand — building relationships and generating pipeline in the field.
• Cross-Functional Partnerships: You will establish close working relationships with:
  • Customer Experience: Ensure seamless handoffs post-signature; stay close to customer health within your accounts.
  • Marketing: Leverage campaigns, events, and content to support pipeline generation; provide market feedback to inform go-to-market strategy.
  • Solutions Consultants: Partner on discovery, demonstrations, and technical validation to ensure prospects experience tailored, value-driven engagements.
  • Product: Serve as the voice of the customer and market; collaborate on roadmap prioritization, beta opportunities, and feedback loops that shape product direction.
  • Revenue Operations: Align on forecasting cadences, pipeline hygiene, territory design, and the tools and processes that drive sales efficiency and predictability.
  • Executive Leadership: Maintain transparency on pipeline health, strategic deals, and market dynamics; engage leadership to remove blockers, support key pursuits, and align on growth priorities.

Qualifications

• Experience: 3+ years of full-cycle B2B SaaS sales experience with a demonstrated track record of closing mid-market deals across multi-stakeholder buying processes. 1+ year of senior living industry experience is a strong plus.
• Quota Ownership: Proven track record of carrying and exceeding a defined sales quota. You understand what it means to own a number and do what it takes to hit it.
• Methodology DNA: Familiarity with structured sales frameworks — MEDDPICC, Sandler, Challenger, or equivalent. You use these to assess deal health and identify risk early in the cycle.
• Intellectual Curiosity: You ask 'why' until you understand the root cause. You are comfortable challenging a prospect's status quo to reveal the cost of inaction.
• Industry Fluency (Preferred): Experience selling into senior living, post-acute care, or healthcare technology gives you an immediate advantage — but strong mid-market sellers who are eager to learn the industry are equally welcome.
• Process Discipline: You appreciate structure. You know that slowing down during discovery accelerates velocity later. You maintain clean pipeline hygiene and hold yourself to a high standard.
• Travel Readiness: This role requires regular travel to conferences, trade shows, and client meetings.
• Team Player: You leverage internal resources — Product, Marketing, Customer Experience, Legal, Leadership — effectively and without ego. You are coachable, feedback-driven, and actively contribute to team deal reviews and culture.

Why Aline?

• A Culture of Development: We enable our team, not just manage them. You will receive consistent coaching, structured resources, and support from a leadership team invested in your success.
• Platform Breadth: You aren't selling a point solution. You are selling a comprehensive platform spanning Sales and Marketing, Dining, Clinical, Finance, and Operations — built for the entire community lifecycle.
• High Standards: We celebrate wins, learn from losses, and treat sales as a science. This is a high-performance culture where results are recognized and effort is respected.
• Market Momentum: The senior living industry is undergoing significant technology transformation. Aline is at the center of that shift — and this role puts you at the front.

Compensation

Compensation includes a competitive base salary with a performance-based variable commission opportunity tied directly to new logo acquisition and quota attainment. Aline also offers a comprehensive benefits package, travel expense reimbursement, and access to ongoing professional development resources.