Business Development Director

Exalt Health Rehabilitation Hospital Lakeland LLC; Lakeland (FL); On-site; USD 110,000 - 140,000; Full time

Job summary

Exalt Health Rehabilitation Hospital Lakeland LLC is seeking a Business Development Director to lead growth through strategic market initiatives and referral-network expansion for our acute inpatient rehab program.

The role requires building relationships with physicians, facilities, and insurers, while guiding Clinical Liaisons and coordinating outreach campaigns. Travel regionally is expected to visit key referral sources.

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field.
• Master's degree preferred.
• Minimum 5+ years in business development or marketing within healthcare; inpatient rehabilitation experience desirable.

Responsibilities

• Develop and execute business development plans to increase referral volume.
• Build and maintain relationships with physicians, case managers, discharge planners, insurers, and healthcare partners.
• Represent the hospital at conferences and community events; coordinate marketing materials and outreach campaigns.
• Oversee Clinical Liaisons, set targets, and monitor performance.
• Travel daily within a geographic territory to visit referral sources (hospitals, SNFs, physician offices).
• Analyze referral patterns, conversions, and metrics; prepare leadership reports.

Skills

Market research

Relationship building

Sales/BD

Marketing strategy

Travel willingness

Time management

Attention to detail

Analytical thinking

Problem solving

Communication (English)

Team collaboration

MS Office proficiency

Education

Bachelor's degree in Business/Marketing/Healthcare Administration

Master's degree preferred

Tools

MS Office (Outlook, Word, Excel, PowerPoint)

Job description

Description

Exalt Health, an acute rehabilitation hospital, provides an intensive rehabilitation program, and admitted patients must be able to tolerate three hours of intense rehabilitation services per day. Focused on caring for patients with complex rehabilitative needs such as stroke, spinal cord injury, brain injury, head trauma, medically debilitation conditions, neurological disorders, cardio-pulmonary amputations, orthopedic injuries, and multiple major traumas.

Position Summary

The Business Development Director plays a pivotal role in driving the growth and success of our inpatient rehabilitation hospital. This position leads the development and execution of strategic business development initiatives to increase referral volume, expand market share, and achieve the hospital's patient census goals.

Essential Duties and Responsibilities

• Market Analysis & Strategy:
• Conduct in-depth market research to identify potential referral sources, analyze competitor activity, and track industry trends relevant to inpatient rehabilitation.
• Develop and execute comprehensive business development plans and strategies aligned with the hospital's mission and objectives.
• Relationship Building:
• Establish and nurture strong relationships with physicians, case managers, discharge planners, insurance providers, and other key stakeholders across acute care hospitals, skilled nursing facilities, and the broader healthcare community.
• Proactively seek new referral sources and strengthen relationships with existing partners.
• Outreach & Marketing:
• Represent the hospital at relevant conferences, industry events, and community functions.
• Collaborate with the marketing team to develop marketing materials, educational presentations, and outreach campaigns.
• Daily travel within a designated geographic territory to visit referral sources such as hospitals, skilled nursing facilities, physician offices, etc. This local travel could be anywhere from a limited radius to several hours of driving per day.
• Clinical Liaison Management:
• Oversee the activities of Clinical Liaisons, providing direction, setting performance targets, and ensuring they effectively execute the business development plan.
• Be prepared for a schedule that may change due to urgent needs of the hospital, patient evaluations or unexpected events at referral sources.
• Data & Performance Tracking:
• Analyze referral patterns, conversion rates, and other key metrics to measure the effectiveness of business development initiatives.
• Prepare regular reports for hospital leadership on business development activities and outcomes.

Requirements

Knowledge, Skills, and Abilities

Licenses or Certifications

• Registered Nurse (RN), Physical Therapist (PT), Occupational Therapist (OT), or Speech-Language Pathologist (SLP) with an active license preferred.
• Valid driver’s license and a clean motor vehicle record, as well as applicable insurance as required by state law.

Education, Training, and Experience

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field. Master's degree preferred.
• Minimum of 5+ years of proven success in business development or marketing within the healthcare industry; inpatient rehabilitation experience highly desirable.

Skills and Abilities, Proficiency and Productivity Standards

• The ability to work flexible hours, including some evenings and weekends, may be necessary to accommodate meetings with healthcare professionals.
• Organizes and prioritizes tasks and projects, accurately completing job responsibilities within the specified time constraints.
• Excellent attention to detail and accuracy.
• Analytical and problem-solving abilities.
• Ability to work under deadlines and handle multiple tasks.
• Speaks and communicates English effectively in verbal and written format; writes legibly.
• Reading and comprehension at the level necessary to perform job duties appropriately.
• Works cooperatively with co-workers and other hospital employees
• Functions proficiently in a Microsoft Windows environment (Outlook, Word, Excel, PowerPoint)

The company is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.