Brand & Visual Marketing Coordinator

YWCA of Lubbock; Lubbock (TX); On-site; USD 42,000 - 62,000; Full time

Job summary

The YWCA of Lubbock is seeking a Creative Marketing Coordinator to transform ideas into compelling visuals for print and digital content. You will design branded materials, manage templates and assets, and produce social media graphics, video, and email content that align with our mission.

You will collaborate across departments, stay current on trends, and support events and fundraising campaigns with strong attention to detail and organizational skills.

Qualifications

• Associate’s or Bachelor's degree in Graphic Design, Marketing, Communications, Public Relations, Visual Arts, or a related field preferred.
• Minimum of 2 years of professional experience in graphic design, marketing, communications, or a related role.
• Experience designing for both digital and print platforms.
• Experience managing multiple projects with competing deadlines.
• Nonprofit, fundraising, or mission-driven organization experience preferred.
• Photography and videography experience preferred.

Responsibilities

• Create high-quality visual content for print and digital platforms that supports the YWCA of Lubbock’s mission, programs, fundraising, events, and community outreach.
• Design a wide range of branded materials, including social media graphics, brochures, flyers, advertisements, presentations, newsletters, reports, signage, email communications, website content, short-form videos, podcast, and campaign materials.
• Uphold consistent branding, messaging, and visual standards across all organizational communications and platforms.
• Develop and manage reusable templates, brand resources, photo and video libraries, and other digital marketing assets.
• Stay current on graphic design, digital marketing, social media, and communication trends, tools, and best practices.
• Create, schedule, and manage content for social media, email, website, and other communication platforms.
• Identify opportunities for social media, website, email, and campaigns to increase reach and engagement.
• Maintain accurate, current, and engaging website content that aligns with organizational priorities.
• Manage and update information within communication platforms, marketing databases, the CRM system, and other assigned organizational systems.
• Capture, edit, organize, and manage photography, video, testimonials, and other storytelling content that demonstrates the YWCA’s programs, mission, and community impact.
• Collaborate with staff to gather program information, impact data, stories, and organizational updates and translate them into clear and compelling visual communications.
• Support marketing campaigns, fundraising initiatives, donor stewardship, sponsorship fulfillment, and community outreach through the development of creative materials and communications.
• Assist with the promotion and execution of organizational events, including communications, registration, marketing materials, vendor coordination, and event-related logistics.
• Build and maintain positive working relationships with staff, donors, sponsors, board and committee members, vendors, community partners, and other key stakeholders.
• Represent the YWCA of Lubbock at community events, meetings, and organizational functions as requested.
• Manage multiple projects and priorities while meeting deadlines and maintaining accuracy, quality, and brand consistency.
• Support additional marketing, communications, and development initiatives as assigned.

Skills

Graphic design

Branding

Project management

Communication

Attention to detail

Education

Associate’s or Bachelor's in Graphic Design or related

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Acrobat

Canva

WordPress / CMS

Email marketing tools

Social media scheduling tools

PowerPoint

Excel

Job description

The YWCA of Lubbock is seeking a Creative Marketing Coordinator to transform ideas into compelling visuals for print and digital content. You will design branded materials, manage templates and assets, and produce social media graphics, video, and email content that align with our mission.

You will collaborate across departments, stay current on trends, and support events and fundraising campaigns with strong attention to detail and organizational skills.