Brand Visionary: Creative Director & Senior Designer

Designed, Inc.; Northern (KY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical & dental insurance

Paid parental leave

Tuition scholarships for dependents

13 paid holidays + PTO

Retirement plan

Job summary

Gustavus Adolphus College seeks an accomplished Creative Director & Senior Designer to lead creative direction across the institution. The role drives brand strategy, campaigns, and visual identity, partnering with external agencies to ensure consistency and impact.

As a hands-on designer and leader, you will shape multi-channel campaigns, publications, and digital/video outputs, aligning design with enrollment and advancement goals in a hybrid work environment.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field, or equivalent experience.
• 7+ years of professional design experience, including brand/creative direction.
• Portfolio demonstrating strong conceptual thinking, campaign development, and design craft.
• Experience setting or upholding brand standards across multiple channels and audiences.
• Experience directing or collaborating on video and motion content.
• Excellent presentation and communication skills; ability to influence across departments.
• Strategic thinker who connects design decisions to business goals.
• Collaborative, deadline-driven work style across cross-functional teams.

Responsibilities

• Lead Gustavus brand as the creative authority across brand expressions.
• Develop campaign concepts from idea to execution with external agencies.
• Evolve visual identity and brand standards across channels.
• Partner with leadership across campus to align creative output with strategy.
• Set the vision for video and motion content in line with brand strategy.
• Direct high-priority design work and ensure quality across the team.
• Support visual identity for Gustavus.edu and brand cohesion across departments.
• Collaborate with print/mail services for delivered pieces.
• Coordinate design projects within Marketing and Communication team.

Skills

Brand direction

Creative leadership

Campaign development

Video & motion

Presentation & communication

Cross-functional collaboration

Education

Bachelor’s degree in Graphic Design/Visual Communication or related field

Equivalent professional experience considered

Tools

Adobe Creative Suite

Job description

Gustavus Adolphus College seeks an accomplished Creative Director & Senior Designer to lead creative direction across the institution. The role drives brand strategy, campaigns, and visual identity, partnering with external agencies to ensure consistency and impact.

As a hands-on designer and leader, you will shape multi-channel campaigns, publications, and digital/video outputs, aligning design with enrollment and advancement goals in a hybrid work environment.