Brand Vice President

HorsePower Brands LLC; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

HorsePower Brands is seeking a Brand Vice President to lead franchisee performance, operational excellence, and system health across the network. You will partner with the Brand President, guide the Franchise Business Coach team, and drive growth, profitability, and brand standards.

In this senior role, you will shape strategic priorities, monitor KPIs, coach franchise owners, and collaborate with Marketing, Training, Technology, and Finance to deploy tools, processes, and best practices across

Qualifications

• 5+ years of operations experience at the franchisor/corporate level within a home services franchise system.
• 3+ years of franchisor operations leadership experience.
• Experience as a Franchise Business Coach (FBC) or leading an FBC team is highly preferred.
• Strong strategic, analytical, communication, and leadership skills.
• Proven ability to coach and influence franchise owners to improve revenue and operations.

Responsibilities

• Execute strategic and operational priorities in partnership with the Brand President.
• Drive franchisee performance, operational consistency, accountability, and profitability.
• Lead, coach, and develop the Franchise Business Coach team.
• Monitor key performance metrics and identify opportunities, risks, and gaps.
• Partner with Marketing, Training, Technology, Finance, and other teams to execute brand initiatives.
• Lead rollout and adoption of operational tools, processes, and best practices.
• Support franchise development, onboarding, training, and post-launch franchisee success.
• Build strong relationships with franchisees, vendors, and partners.
• Reinforce brand standards and a culture of accountability and continuous improvement.

Skills

Strategic leadership

Franchise operations

Executive coaching

Analytical mindset

Cross-functional collaboration

Communication skills

Job description

HorsePower Brands is a growing portfolio of franchise brands in the home services industry, focused on delivering exceptional customer service and franchisee experiences. We value entrepreneurial thinking, adaptability, collaboration, and the ability to manage multiple priorities.

Position Overview:

The Brand Vice President is the senior operational leader responsible for franchisee performance, operational excellence, and overall system health. Working closely with the Brand President, this role executes strategic priorities, leads the Franchise Business Coach (FBC) team, and drives consistency and growth across the franchise network.

Key Responsibilities:

• Execute strategic and operational priorities in partnership with the Brand President.
• Drive franchisee performance, operational consistency, accountability, and profitability.
• Lead, coach, and develop the Franchise Business Coach team.
• Monitor key performance metrics and identify opportunities, risks, and performance gaps.
• Partner cross-functionally with Marketing, Training, Technology, Finance, and other support teams to ensure effective execution of brand initiatives.
• Lead the rollout and adoption of operational tools, technology, processes, and best practices.
• Support franchise development, Discovery Days, onboarding, training, and post-launch franchisee success.
• Build strong relationships with franchisees, vendors, and strategic partners.
• Reinforce brand standards, operational expectations, and a culture of accountability and continuous improvement.

Requirements

• 5+ years of operations experience at the franchisor/corporate level within a home services franchise system; Painting and/or Roofing franchising experience strongly preferred.
• 3+ years of franchisor operations leadership experience.
• Prior experience as a Franchise Business Coach (FBC), working directly with FBCs, or leading an FBC team strongly preferred.
• Strong strategic, analytical, communication, and leadership skills.
• Demonstrated ability to coach and influence franchise owners to improve revenue, profitability, customer experience, and operational execution.

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.