Brand Strategy Intern — Communications & Storytelling

IBM Computing; New York (NY); Hybrid; USD 25,000 - 30,000; Full time

Job summary

IBM’s Corporate Affairs team invites a motivated University student for a Summer 2027 internship in Austin, TX. You’ll contribute to shaping IBM’s voice, reputation, and market presence through hands-on projects across media relations, social strategies, and internal communications.

The role provides mentorship, networking, and leadership exposure, with a hybrid work model requiring three in-office days weekly. Visa sponsorship is not provided.

Qualifications

• Currently enrolled in an accredited University.
• Available for an internship in Summer 2027.
• Rising senior for the 2027-2028 school year.
• Basic knowledge of communications, public relations, brand strategy, social media, journalism, marketing, or a related field.
• Fluent in English; strong written and verbal communication skills.
• Writing sample or a portfolio of writing or work demonstrating success in primary responsibilities for the role.

Responsibilities

• Support media relations, executive communications, or thought leadership for priority business areas.
• Develop social, community, or influencer strategies to engage key audiences.
• Build communications plans for market moments, events, launches, or executive priorities.
• Conduct audience, analyst, competitor, or market research to inform positioning and messaging.
• Create briefs, messaging, and storytelling materials that make IBM’s business value clear and compelling.
• Support internal communications that help IBMers understand company strategy, culture, and impact.

Skills

Public relations

Brand strategy

Social media

Journalism

Marketing

Writing

Education

University student

Rising senior for 2027-2028

Job description

IBM’s Corporate Affairs team invites a motivated University student for a Summer 2027 internship in Austin, TX. You’ll contribute to shaping IBM’s voice, reputation, and market presence through hands-on projects across media relations, social strategies, and internal communications.

The role provides mentorship, networking, and leadership exposure, with a hybrid work model requiring three in-office days weekly. Visa sponsorship is not provided.