Brand Strategy Insights Lead

Tinder; New York (NY); On-site; USD 130,000 - 143,000; Full time

Benefits offered by this job

Flexible Vacation

Volunteer time off

Health, vision & dental

401(k) match

ESPP

Parental leave

Udemy courses stipend

Wellness benefits

Tinder Gold subscription

Job summary

Tinder is seeking a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. This role sits at the intersection of consumer insight, brand strategy, and product marketing, using research to shape positioning and go-to-market direction.

You will drive insight-driven branding through qualitative research, brand tracking, and cultural analysis, partnering with Product Marketing to ground feature naming and messaging in the broader Tinder

Qualifications

• 7+ years in consumer insights, market research, brand strategy, or related fields.
• Proven ability in qualitative research (IDIs, focus groups, ethnographies) and translating insights into strategic recommendations.
• Experience with interpreting brand health tracking studies and explaining the

Responsibilities

• Develop and implement strategic qualitative research initiatives (IDIs, focus groups) to uncover deep user insights.
• Translate qualitative findings into actionable insights that influence brand strategy, feature positioning and messaging.
• Design and execute creative testing plans, partnering with Marketing to optimize messaging before launch.
• Develop cultural foresight reports, leveraging social listening and trend analysis.
• Partner with Analytics and Product Research to surface trends and inform decisions.
• Lead Marketing Insights & Strategy for Tinder, collaborating with Brand, PMM, and Product teams.

Skills

Qualitative research

Creative testing

Cultural insights

Stakeholder communication

Brand strategy narratives

Tools

Social listening tools

Job description

Tinder is seeking a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. This role sits at the intersection of consumer insight, brand strategy, and product marketing, using research to shape positioning and go-to-market direction.

You will drive insight-driven branding through qualitative research, brand tracking, and cultural analysis, partnering with Product Marketing to ground feature naming and messaging in the broader Tinder