Brand Strategy Director — AI Innovation Leader

Snowflake; Menlo Park (CA); On-site; USD 218,000 - 285,600; Full time

Benefits offered by this job

Bonus and equity plan

Job summary

Snowflake invites a Director of Brand Strategy and AI Innovation to serve as the custodian and strategic architect of our brand identity, extending across global markets. You will shape long‑term brand direction at the intersection of storytelling and technology, delivering integrated campaigns that drive growth while aligning with operational needs.

You'll lead a specialized AI Brand Architect, scale brand voice across generative AI applications, and partner with teams to redefine how we tell

Qualifications

• 15+ years of marketing experience with 5+ years leading brand strategy and large multi‑channel campaigns.
• Strong understanding of generative AI, machine learning, and prompt engineering to direct a technical AI Brand Architect.
• Champion AI tool adoption, building workflows, automations, and templates that drive scalable efficiency.
• Exceptional communication with the ability to influence across the business.
• Proven track record of developing talent and leading cross‑functional teams.

Responsibilities

• Develop and execute a multi‑year brand strategy to increase brand equity, awareness, and market share across diverse segments.
• Lead end‑to‑end brand campaigns across channels with internal and external partners.
• Oversee AI governance and brand engineering to align content with brand tone, style, and ethics.
• Manage global brand education, advocacy, and operations to scale impact and efficiency.

Skills

Brand strategy

AI concepts

Cross-functional leadership

Communication

Talent development

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Google Workspace

Microsoft Office

Adobe Creative Cloud

Figma

Wrike

Canva

Job description

Snowflake invites a Director of Brand Strategy and AI Innovation to serve as the custodian and strategic architect of our brand identity, extending across global markets. You will shape long‑term brand direction at the intersection of storytelling and technology, delivering integrated campaigns that drive growth while aligning with operational needs.

You'll lead a specialized AI Brand Architect, scale brand voice across generative AI applications, and partner with teams to redefine how we tell