Brand Strategy Director & Advanced Copywriter

Potomac; Bethesda (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

Potomac, a boutique tactical asset manager headquartered in Bethesda, MD, seeks a Director of Brand Strategy with Advanced Copywriting Experience to shape and amplify the firm’s voice across marketing, sales, and executive communications.

This role blends brand strategy, content marketing, and high-level copywriting to translate complex investment concepts into clear, engaging messaging that builds advisor relationships and drives growth.

Qualifications

• 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field.
• Exceptional writing, editing, and storytelling abilities.
• Experience developing content strategies that support business growth objectives.
• Demonstrated ability to create compelling content across multiple channels and formats.
• Strong understanding of audience segmentation and content performance measurement.
• Experience collaborating with senior leaders and cross-functional teams.

Responsibilities

• Elevate Potomac's Brand Narrative: define and evolve brand voice, messaging framework, and narrative strategy; ensure consistency across communications; develop messaging articulating value proposition; partner with leadership on market positioning; develop content strategies aligned with objectives; create content plans for advisor engagement, lead generation, brand awareness, and retention; identify cross-channel opportunities; ensure content supports sales and marketing.
• Create High-Impact Content: write and edit compelling content across formats including thought leadership articles, advisor communications, marketing campaigns, website content, executive messaging, and video scripts.
• Translate complex investment concepts into clear, persuasive messaging; balance educational value with business objectives.
• Measure and Improve Performance: monitor content performance and audience engagement; use data to refine messaging; stay informed on industry trends and best practices.

Skills

Exceptional writing

Editing

Storytelling

Content strategy

Brand marketing

Cross-functional collaboration

Audience segmentation

Tools

Marketing automation

CRM systems

Job description

Potomac, a boutique tactical asset manager headquartered in Bethesda, MD, seeks a Director of Brand Strategy with Advanced Copywriting Experience to shape and amplify the firm’s voice across marketing, sales, and executive communications.

This role blends brand strategy, content marketing, and high-level copywriting to translate complex investment concepts into clear, engaging messaging that builds advisor relationships and drives growth.