Brand Strategy Associate Manager – Fan-First Growth

Disney; New York (NY); On-site; USD 74,000 - 101,000; Full time

Job summary

ESPN in New York, NY seeks an Associate Manager Brand Strategy to help shape ESPN's brand identity across live sports, original content, and DTC platforms. You will partner with senior leaders to develop and execute brand initiatives, analyze fan insights, and translate them into actionable strategies that engage diverse audiences.

In this role you will support planning, tracking, and presenting brand plans, maintain detailed timelines, and collaborate with marketing, content, and digital teams

Qualifications

• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable brand recommendations.
• Ability to work in a fast-paced, dynamic environment with a proactive attitude and a drive to deliver results.
• Demonstrated capability to work both collaboratively and independently with moderate guidance.
• Strong written and verbal communication skills for stakeholder engagement at multiple levels.
• Good organizational skills supporting trackers, presentations, and documents for project execution.
• Comfort with quantitative analysis and using metrics to evaluate campaign performance.
• Proficiency with productivity tools such as Microsoft Office Suite (PowerPoint, Excel).
• Minimum 2 years of experience in marketing, brand strategy, communications, or business management.

Responsibilities

• Support the development and execution of multi-phase brand initiatives, including campaign planning, content integration, and cross-platform activations.
• Assist in maintaining and tracking detailed plans, timelines, and deliverables with key stakeholders, ensuring alignment to brand objectives and fan engagement goals.
• Help monitor audience behavior, industry trends, and competitive activity to inform ESPN brand strategies and identify opportunities for innovation.
• Contribute to the development of presentations, reports, and updates for leadership, clearly explaining complex information and insights to a variety of stakeholders.
• Collaborate with internal partners across marketing, content, and digital teams to ensure brand initiatives are integrated consistently and effectively across ESPN platforms.
• Support tracking and analysis of key performance indicators for brand campaigns and content, incorporating learnings into future planning and optimization.
• Maintain key documents and repositories (e.g., presentations, trackers, reports) to ensure information is current, organized, and accessible to the broader team.
• Provide informal guidance to new team members on processes and tools, modeling a proactive, solution-oriented, and collaborative approach to work.

Skills

Analytical skills

Problem-solving

Communication

Team collaboration

Organizational skills

Quantitative analysis

MS Office (PowerPoint, Excel)

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

PowerPoint

Excel

Job description

ESPN in New York, NY seeks an Associate Manager Brand Strategy to help shape ESPN's brand identity across live sports, original content, and DTC platforms. You will partner with senior leaders to develop and execute brand initiatives, analyze fan insights, and translate them into actionable strategies that engage diverse audiences.

In this role you will support planning, tracking, and presenting brand plans, maintain detailed timelines, and collaborate with marketing, content, and digital teams