Brand Designer

Guild Capital; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A creative design studio is seeking a Brand Strategist & Packaging Designer to develop brand identities and packaging systems for ambitious consumer brands. The role involves creating cohesive visual identities, brand books, and packaging that resonates in both physical and digital spaces. Candidates should have over 5 years in branding and packaging design, strong portfolios, and proficiency in platforms like Adobe Illustrator and Figma. Join a global team to shape exciting new D2C brands from inception to market.

Qualifications

• 5+ years of experience in branding and packaging design, preferably in consumer or D2C categories.
• Strong portfolio showcasing logo systems, visual identities, and brand books.
• Detail-oriented with excellent presentation skills.

Responsibilities

• Develop brand identities, including logos and visual systems.
• Create brand books documenting design systems and usage guidelines.
• Design packaging systems maintaining visual consistency.
• Build and manage production-ready dielines in Adobe Illustrator.
• Collaborate to shape brand narratives and ensure alignment with strategy.

Skills

Branding and packaging design

Adobe Illustrator

Figma

Understanding of print production

Presentation and communication skills

Tools

Adobe Photoshop

Job description

Houndstooth is an award-winning, D2C-focused design studio backed by Guild Capital; a USA-based venture firm with a strong track record of investing in and building high-growth consumer companies across the globe. We strategically partner with Guild Capital’s portfolio companies to build, launch, and scale brands from the earliest stages giving us direct influence over brand direction, product positioning, and long-term growth strategy.

We work across nomenclature, identity design, packaging and UI/UX, creating cohesive ecosystems that help brands scale across e-commerce, retail, and digital channels.

We partner with ambitious companies in categories like beauty, wellness, home care, personal care, food & beverage, and lifestyle, acting as an embedded creative and strategic arm for founders and leadership teams.

About the Role

We’re looking for a Brand Strategist & Packaging Designer who can build brands from the ground up-defining their visual DNA and bringing them to life across packaging, print, and digital. You’ll craft strong, cohesive brand identities, develop detailed brand books, and extend those identities into packaging systems that look stunning on shelf and translate seamlessly into digital environments.

Key Responsibilities

• Develop brand identities - including logos, visual systems, color palettes, typography, and supporting assets.
• Create brand books that document design systems, tone, application examples, and brand usage guidelines.
• Design packaging systems that translate branding into physical form, maintaining visual consistency and commercial appeal.
• Build and manage production-ready dielines in Adobe Illustrator and coordinate with vendors for correct outputs.
• Suggest suitable GSMs, materials, and substrates for packaging, keeping both design and functionality in mind.
• Collaborate with the Creative Director to shape brand narratives and ensure design intent aligns with strategy.
• Build strategic brand foundations and define how the visual identity aligns with the brand’s core values, audience insights, and business goals.
• Translate brand identities into digital and UI/UX contexts if required (basic familiarity with Figma and UX principles).
• Extend branding into social or campaign collateral when needed.
• Create compelling pitch decks that showcase brand and packaging identities that leave an impact and convert clients.
• Stay on top of design, packaging, and branding trends, ensuring the work remains contemporary and high-impact.

Must-Haves

• 5+ years of experience in branding and packaging design, preferably in consumer or D2C categories.
• A strong portfolio showcasing logo systems, visual identities, packaging work, and brand books.
• Expertise in Adobe Illustrator and Figma, with working knowledge of Photoshop for mockups.
• Understanding of print production and the ability to communicate effectively with vendors.
• Understanding of offline branding and shelf visibility.
• Detail-oriented with excellent presentation and communication skills.
• Ability to confidently interact with international clients and pitch decks.

Bonus Skills

• Familiarity with e-commerce website design best practices.
• Experience designing for Shopify or D2C brands.
• Execution of motion graphics.

Why This Role is Exciting

• You’ll have the opportunity to shape brands end-to-end, from creating identities to packaging and digital expression. You’ll work with a global creative team, contributing to some of the most exciting new D2C brands and start-ups in the market.