Brand Storytelling & Communications Lead

Thanksgiving Point Institute Inc.; Lehi (UT); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Membership for family

Insurance package

Paid time off

401(k)

Assistance programs

Venue discounts

Job summary

Thanksgiving Point Institute Inc. seeks a Brand Communications Manager to lead storytelling across media channels, shaping the organization’s voice and guiding internal and external communications.

You will oversee media relations, create press materials, and collaborate with marketing and experiences teams to elevate brand presence. You will mentor a Social Media Specialist, foster cross‑department collaboration, and craft crisis responses while ensuring messaging aligns with our mission to

Qualifications

• Proven creative and business writing skills including experience developing, editing, and publishing content.
• Excellent verbal presentation skills with command of the English language.
• Bachelor’s degree in communications, PR, marketing, journalism, or related field (Master’s preferred).
• 5+ years of professional experience in communications, PR, or journalism, preferably within nonprofit, cultural institutions, or tourism.
• Strong organizational skills, detail‑oriented with ability to establish priorities, stay on schedule, and meet deadlines.
• Proven success in media relations and crisis communications, with knowledge of local media and contacts within the industry.
• Experience leading a direct report or small team with mentorship and leadership skills.
• Must pass a background check.

Responsibilities

• Write and edit content including press releases, web and social media copy, email communications, event/program descriptions, and materials.
• Lead and mentor the Social Media Specialist to align digital storytelling with brand strategy.
• Coordinate cross‑departmental communication to strengthen culture and align department goals.
• Develop and execute a strategic communications plan to build brand awareness.
• Oversee media outreach, press releases, and proactive storytelling.
• Represent Thanksgiving Point in interviews and community forums when appropriate.
• Ensure messaging highlights the experiences at Thanksgiving Point and its role as a family hub for STEM and culture.

Skills

Content writing

Editing

Verbal communication

Leadership

Time management

Crisis communications

Public relations

Education

Bachelor’s degree in communications/public relations/marketing/journalism

Master’s degree preferred

Job description

Thanksgiving Point Institute Inc. seeks a Brand Communications Manager to lead storytelling across media channels, shaping the organization’s voice and guiding internal and external communications.

You will oversee media relations, create press materials, and collaborate with marketing and experiences teams to elevate brand presence. You will mentor a Social Media Specialist, foster cross‑department collaboration, and craft crisis responses while ensuring messaging aligns with our mission to