Brand Storyteller & Strategic Copywriter

UFCU; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

UFCU seeks a Copywriter to develop strategic concepts and copy that drive member engagement and purchase behavior across channels. You will champion UFCU’s voice in email, radio, ads, social, in-branch signage, videos, and articles, reporting to the Creative Services Manager.

The role emphasizes collaboration with designers and marketing partners to craft concepts that align with briefs and insights, elevating the UFCU brand while supporting business goals. Exempt, on-site role in Austin, TX.

Qualifications

• Bachelor’s degree in marketing, communications, or English; four years of relevant experience may substitute for a degree.
• Minimum four years of experience writing for a wide variety of media.
• Experience utilizing Microsoft Office and Adobe Suites.
• Must be bondable.

Responsibilities

• Create copy for advertising materials including digital display, social, in-store signage, videos, and email. Review, revise, and rewrite copy as needed.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Understand briefs and consumer research to create concepts and copy that are relevant, engaging, and results driven.
• Support creative content creator to develop copy for video, including directing talent if needed.
• Develop creative concepts and copy in UFCU brand voice.

Skills

Strong presentation skills

Organizational skills

Time management

Teamwork

Interpersonal skills

Grammar and editing

Self-starter

Multitasking

Education

Bachelor’s degree in marketing, communications, or English

Tools

Microsoft Office

Adobe Suites

Job description

UFCU seeks a Copywriter to develop strategic concepts and copy that drive member engagement and purchase behavior across channels. You will champion UFCU’s voice in email, radio, ads, social, in-branch signage, videos, and articles, reporting to the Creative Services Manager.

The role emphasizes collaboration with designers and marketing partners to craft concepts that align with briefs and insights, elevating the UFCU brand while supporting business goals. Exempt, on-site role in Austin, TX.