Brand Storyteller & Social Content Specialist

Genuine Parts Company; Alabama; On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Healthcare

401(k)

Tuition reimbursement

Paid vacation

Sick leave

Holiday pay

Job summary

Motion is seeking a Digital Content and Communications Specialist to bring our stories and priorities to life across digital channels, intranet and social media. You will support initiatives, ensure on-brand content, and monitor activity while collaborating with Marketing and global partners.

Reporting to the Director of Communications, this role involves project management, event photography support, and multi-channel content delivery to engage internal and external audiences.

Qualifications

• Bachelor’s degree in journalism, communications, marketing or related field.
• 3+ years creating, writing, editing and managing social media content in corporate/agency setting.
• Strong written and verbal communication with AP Style.
• Proficiency with Microsoft Office and SharePoint; ability to manage multiple projects.

Responsibilities

• Develops and supports social media content and collaborations aligned with brand standards.
• Monitors social media activity, content, and engagement metrics.
• Reviews content for brand voice, values, messaging and visuals.
• Processes invoices related to social media tools and paid activity.
• Analyzes trends and audience insights to guide content strategy.
• Creates, manages and publishes multi‑channel content for internal/external audiences.
• Collaborates with global teams for content curation and events.
• Captures photography at company events for digital use.
• Manages multiple projects and tight deadlines in a fast-paced environment.

Skills

Strong communication

AP Style

Microsoft Office

SharePoint

Project management

Interpersonal skills

Collaboration

Education

Bachelor’s degree in journalism, communications, marketing or related field

Tools

SharePoint

Microsoft Office

Job description

Motion is seeking a Digital Content and Communications Specialist to bring our stories and priorities to life across digital channels, intranet and social media. You will support initiatives, ensure on-brand content, and monitor activity while collaborating with Marketing and global partners.

Reporting to the Director of Communications, this role involves project management, event photography support, and multi-channel content delivery to engage internal and external audiences.