Brand Storyteller & PR Strategy Lead

Darley; Itasca (IL); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

PTO

Paid Holidays

Tuition Reimbursement

Health reimbursement

Medical

Dental

Vision

Life & Disability

HSA contribution

FSA

401K with match

Job summary

W.S. Darley & Co. in Itasca, IL, is seeking a dynamic PR/Communications Specialist to lead public relations and communications efforts, elevate our brand image, and deliver timely, engaging content across media partners and digital platforms.

You will develop press releases, manage social media content calendars, track campaign performance, build media relationships, and collaborate with marketing to ensure brand consistency while shaping storytelling across channels.

Qualifications

• Develop and implement PR strategies and campaigns.
• Write and distribute press releases and PR materials.
• Curate, manage, publish, and distribute content across platforms.
• Create content calendars for social, digital and email campaigns.
• Track, analyze and report campaign performance.
• Build and maintain media relationships.
• Oversee multiple video series and internal comms.
• Collaborate with marketing to ensure brand consistency.
• Interact with followers and potential customers.
• Stay current with storytelling technologies and trends.
• Assist in paid media advertising efforts.

Responsibilities

• Develop and implement PR strategies to enhance public image.
• Write and distribute press releases and media advisories.
• Publish engaging content across social media and email.
• Create and manage content calendars for campaigns.
• Monitor performance and adjust strategies as needed.

Skills

PR strategy

Content creation

Social media strategy

Project management

Written/verbal communication

Storytelling

Education

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Insights

Meta Insights

WordPress

Microsoft Office

Job description

Description

We are seeking a dynamic and experienced PR/Communications Specialist to join our marketing team. This role involves managing our public relations and communications efforts, enhancing our brand image, creating and delivering timely, engaging content across our media partners and digital platforms. The ideal candidate will ensure effective communication with leadership, be passionate about storytelling, proficient in journalism and social media strategy.

About W.S. Darley & Co: Founded in 1908, W.S. Darley & Co. (Darley) remains a family owned and operated business, supplying the highest quality equipment solutions to its military and first responder customers. With origins in the equipment distribution and Midwest manufacturing, Darley offers a family of leading innovate emergency equipment brands and innovative solutions. Darley prides itself on delivering the highest quality solutions and services from its corporate headquarters in Itasca, IL and its’ ISO 9001:2015 certified manufacturing operations in Chippewa Falls, WI and Janesville, IA. Darley also maintains offices is six countries worldwide.

Requirements

• Develop and implement PR strategies and campaigns to enhance the company’s public image.
• Write and distribute press releases, media advisories, other PR materials.
• Curate, manage, publish, and distribute engaging content across platforms including social media and email.
• Create and manage content calendars for social media, digital and email campaigns.
• Track, analyze and report performance and the effectiveness of campaigns and adjust strategies as needed.
• Build and maintain relationships with media contacts and industry influencers.
• Oversee, coordinate, and distribute multiple video series.
• Assist with internal corporate communications.
• Collaborate with marketing business divisions to ensure brand consistency.
• Interact with followers & potential customers (communicating, answering questions).
• Stay current with technologies and trends in storytelling, content marketing, social media, design tools, and applications.
• Assist in paid media advertising efforts, targeting, and retargeting strategies.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Proven experience in PR, communications, social media or a similar role.
• Excellent written and verbal communication skills.
• Proficiency in social media strategy, platforms and digital communication tools.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong organizational and time-management skills.
• Creative thinking and problem-solving abilities.
• Knowledge of industry trends and best practices in PR and communications.
• Minimum of 1-2 years of content creation experience.

Preferred Technical Qualifications

• Previous experience with digital media and analytics tools including HubSpot, SalesForce, Google Analytics, LinkedIn & Meta Insights, and WordPress a plus.
• Excellent computer skills with Microsoft Office (Word, Excel, PowerPoint).
• Strong understanding of SEO and content best practices.

Benefits Offered

• PTO
• Paid Holidays
• Tuition Reimbursement
• Health & Wellness Reimbursement
• Medical
• Dental
• Vision
• Life & Disability
• HSA with Darley contribution
• FSA
• 401K/Roth with match and profit sharing
• Darley paid life insurance

AAP/EEO Statement

Darley is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.