Brand Specialist

EssilorLuxottica; Madison (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health care

Retirement savings

Paid time off/vacation

Employee discounts

Job summary

EssilorLuxottica is seeking a Brand Specialist in Madison, WI to drive growth in branded categories (PAL, Photochromic, AR) across all channels. You will train and influence a broad sales team and work directly with Eyecare Providers to maximize sell-through for Nuance eyewear technology.

The role requires 3–5 years of outside sales experience, strong consultative selling, and leadership abilities, with frequent travel (40-50%).

Qualifications

• 3–5 years outside sales experience.
• Strong consultative selling.
• Sophisticated presentation skills.
• Technical capability in lens, audiology, medical device, or tech space.
• Proven leadership, management and communication skills.
• Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, etc.).

Responsibilities

• Drive growth in branded categories through all channels (ELOA, PLG, IDD, KA).
• Coordinate and train the sales team and customers.
• Regularly visit Eyecare Providers to maximize sell-through of Nuance.
• Achieve national Brand group sales forecast.
• Educate doctors at local workshops.
• Develop and manage sales unit volume across ECP & IDD channels.
• Coach team on selling processes to hit regional goals.
• Complete reports and administrative duties in a timely manner.
• Travel 40-50%.

Skills

Outside sales

Consultative selling

Presentation skills

Lens tech knowledge

Leadership

Sales analytics tools

Microsoft Office

Education

Bachelor's degree preferred

ABO certified preferred

Tools

Excel

PowerPoint

Word

Outlook

Job description

Requisition ID:936593
Store #:E00886 Selling - Brand Specialist FIELD
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

JOB DESCRIPTION

GENERAL FUNCTION

The Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). Consistently achieves established national sales goals through the coordination and training of the sales team and their respective customers. Team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell through opportunities of EssilorLuxottica's newest hearing assistance eyewear product, Nuance.

MAJOR DUTIES AND RESPONSIBILITIES

• Responsible for development and strategies to drive branded growth within respective geography.
• Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
• Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
• Achieves national Brand group sales forecast.
• Presents and educates doctors at local workshops
• Responsible for sales unit volume across ECP & IDD channels
• Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
• Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
• In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
• Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
• Completes reports and other administrative duties in an accurate and timely manner.
• Performs other duties as assigned by leadership.
• 40-50% travel

BASIC QUALIFICATIONS

• Demonstrated sales results with 3-5 years outside sales experience
• Strong consultative selling
• Sophisticated presentation skills
• Technical capability in lens, audiology, medical device, or tech space
• Proven leadership, management and communication skills.
• Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

PREFERRED QUALIFICATIONS

• Bachelor's degree preferred
• Demonstrated results in leading sales people strongly preferred.
• ABO Certified preferred

This posting is for an existing vacancy within our business.

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package.

• health care
• retirement savings
• paid time off/vacation
• various employee discounts

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or [e-mail].

We are an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Native Americans in the US receive preference in accordance with Tribal Law.