Brand Search Ads Intern

TikTok; New York (NY); Presencial; USD 41.000 - 69.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Life insurance

Wellbeing benefits

Paid holidays

Housing allowance

Descripción de la vacante

TikTok is seeking a Product Solutions and Operations Intern for Brand Search Ads to help define the go-to-market strategy across regions and align advertiser needs with product roadmaps. You will partner with product and regional teams to assess gaps and influence the organic search product roadmap while leveraging GenAI tools and data-driven insights.

Interns gain hands-on experience across cross-functional teams, working on global-scale initiatives, dashboards, and performance analyses, with

Formación

• Pursuing or holding a Master’s degree in Business or related field.
• Strong analytical and logical thinking with ability to conduct funnel analysis.
• Experience writing market requirement documents (MRDs) and translating customer needs into product solutions.

Responsabilidades

• Drive go-to-market strategy for Brand Search Ads across regions.
• Collaborate with product and regional teams to identify gaps and align roadmap.
• Liaise between monetization and user-side teams to represent advertiser needs.
• Develop cross-functional plans and align product leadership around them.
• Build automated dashboards and use attribution analysis to identify growth bottlenecks.

Conocimientos

Analytical thinking

Funnel analysis

Market requirements

Educación

Master's degree in Business or related discipline

Herramientas

SQL

Python

Tableau

Descripción del empleo

Responsibilities

The TikTok Ads Creative and Ecosystem team develops the technology behind ad creative production, interpretation, and optimization, so advertisers, creators, and partners can deliver experiences users actually want to watch.

We work on scaling creative production, understanding diverse content, and optimizing ad performance, while preserving the authentic sense of discovery that makes TikTok distinctive. The quality of those solutions directly influences user engagement, advertiser success, and the growth of the creative ecosystem.

You will shape the future of AI-powered advertising creativity, on work with impact at global scale.

About the Team: Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content—such as the TikTok One platform, content packages, and ACA creative tools—with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.

As the Product Solutions and Operations Intern for Brand Search Ads, you will be responsible for setting the go-to-market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in TikTok's brand Search Ads offering. Additionally, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap.

You will use your experience and technical knowledge working with the Brand Search Ads product team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.

Our mission: Inspire creativity, ignite growth. Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact

We are looking for talented individuals to join us for an internship. Our internship program offers students hands‑on experience, industry exposure, and opportunities to apply their knowledge to real‑world challenges while building a strong foundation for personal and professional growth.

Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.

Responsibilities:

• Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.
• Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.
• Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments.
• Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.
• Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.

Qualifications

Minimum Qualifications:

• Currently pursuing a Master's degree in Business or a related discipline.
• Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
• Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.

Job Information

【For Pay Transparency】Compensation Description (Hourly) - Campus Intern

The hourly rate range for this position in the selected city is $30- $50.

Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request