Brand Representative

Canopy USA; New York (NY); On-site; USD 25,000 - 30,000; Part time

Benefits offered by this job

Prorated PTO

Sick pay

Holiday pay

Job summary

The CIMA Group LLC is seeking a part-time Brand Ambassador to support marketing and sales in the Brooklyn/Queens territory. You will promote all company brands, educate dispensaries and budtenders, and coordinate marketing activities, merchandizing, and events.

You should live in the territory with prior cannabis or retail brand experience. A reliable vehicle and willingness to work evenings/weekends are required. Compensation is hourly, with prorated PTO, sick, and holiday pay.

Qualifications

• Previous cannabis industry experience and/or related retail experience.
• Previous customer service or event experience.
• Degree in Marketing, Business, or a related field.
• Previous brand ambassador experience.
• Proven working experience in brand ambassadorship, marketing, or merchandising a plus.

Responsibilities

• Schedule and provide regular presence in dispensaries with the marketing and sales team.
• Educate, engage, and inspire budtenders and staff about products and promotions.
• Plan and attend customer and account appreciation events.
• Coordinate brand events with partner and foundation initiatives.
• Maintain display stock and distribute marketing materials per direction.
• Capture competitive information and report insights.
• Execute launch materials and visual merchandising at store level.
• Ensure proper placement of POP materials to grow share of shelf.
• Develop store layout plans and manage shelves and inventory.
• Build strong relationships with in-store personnel.
• Identify opportunities and report improvements and competition activity.
• Submit weekly recaps with photos of visits and displays.
• Stay updated on industry best practices and trends.

Skills

Customer service

Event coordination

Brand ambassador

Merchandising

Relationship building

Education

Degree in Marketing

Business degree

Job description

The CIMA Group LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units - Wana, Jetty, and Acreage - realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

Who you’ll work for

The CIMA Group LLC

Our Culture

Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

About the Role

The Part-time Brand Ambassador supports marketing & sales in Brooklyn/Queens territory by promoting all company and related subsidiary and affiliate company brands through a variety of customer and dispensary facing activities, helping to coordinate marketing activities, providing merchandising support and educating dispensaries and budtenders. The candidate must live in their territory and previous industry experience is preferred.

How you’ll make a difference (required duties and responsibilities)

• Work with Regional and State Marketing and Sales team to schedule and provide regular presence in dispensaries.
• Educate, Engage, and Inspire customers and dispensary staff as the face of our brands and related company brands with knowledgeable insights about our products, promotions, and through budtender trainings.
• Schedule and attend customer and account appreciation events.
• Initiate, coordinate, and participate in our brand and related company brands events including brand partner and foundation supported events.
• Maintain and track display and swag stock levels and distribute to accounts, dispensary staff, and customers per direction.
• Assist in collecting competitive information.
• Effectively execute new launch materials and visual merchandising at store level.
• Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
• Produce layout plans for stores and maintain store shelves and inventory.
• Promote our brand and related company brands to retail store personnel and consumers in a professional manner.
• Build and maintain strong professional relationships with all in-store personnel.
• Seek out and report new opportunities, areas for improvement, competitive information/activity, etc.
• Update and submit weekly recaps and photos about time in field including store visits, events, budtender engagement, and visual displays.
• Remain up to date with industry's best practices.
• Maximize customer interest and sales levels by displaying our products appropriately.

Supervisory Responsibility

• This position has no direct reports or supervisory responsibility.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Skills to be Successful (minimum qualifications)

Education & Experience:

• Previous cannabis industry experience and/or related retail experience.
• Previous customer service or event experience.
• Degree in Marketing, Business, or a related field.
• Previous brand ambassador experience.
• Proven working experience in brand ambassadorship, marketing, or merchandising a plus.

Additional Qualifications

• Ability to build relationships and rapport with internal and external partners.
• Excellent interpersonal and customer service skills.
• High level of organization.
• Excellent execution and follow-through.
• Excellent writing skills.
• Ability to be assertive, yet diplomatic.
• Ability to work weekends and evenings.
• A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
• Up to date with the latest merchandising trends and best practices.
• Commercial acumen and the ability to "decode" customers.
• Hourly compensation commensurate with experience from $18.00 - $22.00 per hour
• Prorated PTO, sick, and holiday pay

Schedule

• This job requires hours outside of "normal business hours." The scheduled hours will be primarily Tuesday-Saturday with some exceptions for events. Hours are part-time, will vary, but will be less than 30 hours per week. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.
• Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
• This position is not exempt from overtime pay.

Work Environment and Physical Demands

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.

This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What is E-Verify? E-Verify is an internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Code of Conduct

All employees are expected to represent values and maintain the standards contained in the Code of Conduct.

The CIMA Group LLC

is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [e-mail]. Please be sure to include "Accommodation Request" in the subject line.