Brand Partnerships & Activations Manager

SERHANT.; New York (NY); Hybrid; USD 64,000 - 86,000; Full time

Job summary

SERHANT. is seeking a Brand Partnerships & Activations Manager in New York to drive partnerships and brand moments. You will oversee content and deliverables tied to brand deals and collaborate across teams to turn ideas into campaigns and experiences.

The role requires strong organizational and creative instincts, with experience managing content calendars and coordinating with partners. This hybrid position operates within SERHANT.’s dynamic brand ecosystem.

Qualifications

• 3–5 years of experience in brand marketing, partnerships, experiential marketing, or related field.
• Strong project management and ability to handle multiple workstreams.
• Excellent written and verbal communication, especially with external partners.
• Strong judgment on brand, content, social media, and culture.
• Experience managing content calendars, approvals, or production workflows.

Responsibilities

• Support partnerships across SERHANT., Ryan Serhant, and brand ecosystem.
• Manage day-to-day communication, timelines, and approvals for partners.
• Identify and source new partnership opportunities through research and outreach.
• Contribute to partnership concepts, proposals, and creative ideas beyond sponsorships.
• Collaborate with internal/external stakeholders to deliver high-quality commitments.
• Own content programs for select brand partnerships.
• Review content for quality, brand alignment, tone, and standards.
• Coordinate feedback and revisions among partners and teams.
• Help develop activations, campaigns, experiences, and cultural moments.
• Turn concepts into actionable plans and manage required details.
• Support experiential activations, events, collaborations, and merchandise.
• Coordinate vendors, budgets, timelines, logistics, assets, and production needs.

Skills

Project management

Communication

Creative judgment

Cross-functional collaboration

Tools

Content calendars

Production workflows

Job description

Brand Partnerships & Activations Manager

New York, NY (hybrid)

About SERHANT.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.

SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in the world.

About the Role

SERHANT. is looking for a Brand Partnerships & Activations Manager to join our Brand team and help bring high-impact partnerships, campaigns, and brand moments to life.

This role sits at the intersection of brand partnerships, content, experiential marketing, and creative execution. You’ll help manage key external partnerships from concept through execution, oversee content and deliverables tied to select brand deals, and work across the company to turn creative ideas into memorable campaigns and experiences.

We’re looking for someone who is highly organized and execution-minded, but also has strong creative instincts and an understanding of what makes a brand culturally relevant. You should be just as comfortable managing a detailed content calendar as you are developing an activation concept, coordinating with creative teams, communicating with partners, or keeping a fast-moving campaign on track.

This is an opportunity to work across some of SERHANT.’s most visible brand initiatives and play an important role in how the brand shows up with partners, audiences, and culture.

Responsibilities

• Support the development and execution of partnerships across SERHANT., Ryan Serhant, and our broader brand ecosystem.
• Manage day-to-day communication, timelines, deliverables, approvals, and execution for select brand partners.
• Help identify and source new partnership opportunities through research, outreach, and relationship development.
• Contribute to partnership concepts, proposals, presentations, and creative ideas that go beyond traditional sponsorships.
• Collaborate with internal and external stakeholders to ensure partnership commitments are delivered at a high standard.
• Take day-to-day ownership of content programs associated with select brand partnerships.
• Review content for quality, accuracy, brand alignment, tone of voice, and creative standards.
• Coordinate feedback and revision rounds between partners, internal teams, talent, and other stakeholders.
• Help develop and execute creative brand activations, campaigns, experiences, and cultural moments throughout the year.
• Turn early-stage creative concepts into actionable plans, managing the details required to bring ideas to life.
• Support experiential activations, special events, collaborations, custom products and merchandise, company moments, and integrated brand campaigns.
• Coordinate vendors, partners, budgets, timelines, logistics, creative assets, production needs, and internal stakeholders.

*The company reserves the right to add or change duties at any time.

Qualifications

• 3–5 years of experience in brand marketing, partnerships, experiential marketing, integrated marketing, content, creative production, or a related field.
• Strong project management skills with the ability to own multiple workstreams and deadlines simultaneously.
• Excellent written and verbal communication skills, particularly when working with external partners.
• Strong creative judgment and an understanding of brand, content, social media, and culture.
• Experience managing content calendars, creative approvals, or production workflows.
• Ability to take an idea from concept to execution and proactively identify what needs to happen next.
• Comfortable working cross-functionally with creative, production, social, marketing, and business teams.
• Highly detail-oriented, resourceful, proactive, and comfortable operating in a fast-paced environment.
• An interest in partnerships that create genuine value for both the brand and the audience - not simply transactional sponsorships.

Skills

• Equal parts creative thinker and operator.
• Love turning ambitious ideas into real-world execution.
• Can manage the details without losing sight of the larger brand vision.
• Understand what makes content and experiences feel premium, relevant, and culturally interesting.
• Are comfortable taking ownership and keeping projects moving without waiting to be told every next step.

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.

The national base pay range for this position within the United States is $75,000.00 USD.

Eligible employees may receive medical, dental and vision insurance; paid time off and paid holidays; retirement benefits; and other company-sponsored benefits, subject to applicable eligibility requirements and plan terms.

Your Location

This position is hyrbid eligible for candidates based in New York City, NY area.

The role may include occasional work at additional SERHANT. offices or attendance at offsites, as agreed to with your manager.

Candidates must live within the United States.

Hiring Statement

SERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and staff. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.