Brand & Partnership Marketing Specialist

Foot Locker; Gardena (CA); Hybrid; USD 70,500 - 80,000; Full time

Benefits offered by this job

Paid Time Off

401(k) Retirement Plan

30%-50% Employee Discount

Job summary

Foot Locker is looking for a Brand & Partnership Marketing Specialist for their WSS office in Gardena, California. This role involves leading brand campaign executions, managing cross-functional partnerships, and contributing to broader brand strategy. The position requires strong project management skills and the ability to work align across teams.

Candidates should have at least four years of experience in brand marketing and possess a Bachelor’s degree in Marketing or a related field. The position offers a hybrid work schedule.

Qualifications

• 4+ years of experience in brand marketing, campaign planning, or agency account management.
• Experience managing campaigns or major workstreams from strategy through execution.
• Experience working in a retail or consumer-focused environment preferred.

Responsibilities

• Lead execution of brand campaigns from brief to launch.
• Manage and maintain the campaign calendar and key milestones.
• Partner cross-functionally with Marketing, Merchandising, Ops, Creative, Finance.

Skills

Integrated marketing

Project management

Strong communication skills

Analytical mindset

Ability to work cross-functionally

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Microsoft Office

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self‑expression. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

This hybrid position will be located at our WSS office. Expectations for hybrid in‑office schedule are three days a week: Tuesday, Wednesday, and Thursday.

The Brand & Partnership Marketing Specialist plays a key role in driving how our brand shows up across campaigns, collaborations, and key activations. This role is responsible for leading day‑to‑day campaign planning and execution with brand vendors and partners while also contributing to broader brand strategy and go‑to‑market alignment.

Responsibilities

• Lead execution of brand campaigns from brief to launch, ensuring timelines, deliverables, and quality standards are met
• Take ownership of campaign planning, including creative briefs, timelines, and cross‑functional alignment
• Manage and maintain the campaign calendar and key milestones across initiatives
• Partner cross‑functionally (Marketing, Merchandising, Ops, Creative, Finance) to align plans and support execution
• Lead integrated marketing meetings, including agenda setting, recaps, and follow‑ups
• Build and maintain relationships with external partners, vendors, and agencies
• Oversee project management for brand initiatives, including timelines, trackers, approvals, and budgets
• Guide creative asset development and approval processes with key stakeholders
• Track campaign performance and provide insights and recommendations to improve future initiatives
• Contribute to brand strategy, campaign ideation, and presentations
• Responsible for the recap and analyzing the impact of the brand/partnership initiative and reporting to internal and external teams and leadership
• Support budget tracking, purchase orders, and vendor coordination
• Maintain organization across projects, ensuring clear communication and follow‑through
• Provide support and direction across projects to help keep workstreams moving
• Lead or support special projects as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of experience in brand marketing, campaign planning, or agency account management
• Experience managing campaigns or major workstreams from strategy through execution
• Strong understanding of integrated marketing and go‑to‑market processes
• Experience working in a retail or consumer‑focused environment preferred
• Experience with reporting, analytics, and campaign performance tracking
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Ability to work cross‑functionally and maintain alignment across teams
• Strong communication skills, with the ability to lead discussions and provide clear direction
• Sound judgment and decision‑making skills
• Strong organizational skills and attention to detail
• Ability to build and maintain relationships with internal and external partners
• Analytical mindset with the ability to translate data into actionable insights
• Ability to work independently and take initiative
• Proficiency in Microsoft Office

Benefits

• Annual base salary range: $70,500 - $80,000 / year
• Paid Time Off, Paid Parental Leave
• Life, Medical, Dental, and Vision Coverage - Individual and Family Plans
• Self‑Development & Recognition Programs
• Bonus Incentive Program
• Advancement Opportunities
• 401(k) Retirement Plan and HSA Contributions
• 30%-50% Employee Discount - Friend & Family Events
• Community Engagement Opportunities

WSS is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.